---
title: "Single Email Campaigns"
slug: "single-email-campaigns"
description: "Explains single email campaigns, covering campaign creation, audience selection, content setup, scheduling, sending, and performance tracking."
tags: ["bulk email", "single email", "single email campaigns"]
updated: 2026-09-24T08:47:54Z
published: 2026-09-24T08:47:54Z
canonical: "academy.insiderone.com/single-email-campaigns"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Single Email Campaigns

> **Suggested readings**: [Getting Started with Email](https://academy.insiderone.com/docs/email-getting-started), [Email Template Library](https://academy.insiderone.com/docs/email-template-library), [Email Design and Editor](https://academy.insiderone.com/docs/email-design-editor), [Recurring Email Campaigns](https://academy.insiderone.com/docs/recurring-email-campaigns), [Experiment (A/B) Email Campaigns](https://academy.insiderone.com/docs/experiment-ab-email-campaigns)

Single campaigns are one-off emails you can send to notify recipients about promos, offers, and discounts. Let's say you have a new summer collection that you want to promote. Or you made a significant discount on your products for the holiday season and want to nudge your users to visit your website. You can create single campaigns and send them to a segmented recipient list for such purposes.

You can leverage [Send Time Optimized](/docs/user-guides-experiences-connect-send-time-optimization), [Experiment (A/B)](/docs/experiment-ab-campaigns), and [Email Throttling](/docs/internet-service-provider-based-throttling) in your single campaigns.

## Requirements

Complete the [Email Channel Setup](https://academy.insiderone.com/docs/email-channel-setup) before starting to use Insider One's Email product.

## Create single campaigns

To create single campaigns, follow these steps:

1. Go to the email listing page to click the **Create** button. Enter your campaign name and choose the **Single** type. Click the **Create** button to proceed. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Jan%2011%2015-44-39.png)2. Select your **recipient** list and decide on your target group in the [Recipients](https://academy.insiderone.com/docs/anatomy-of-an-email-campaign#recipients) step. 3. Proceed to the [Design](https://academy.insiderone.com/docs/anatomy-of-an-email-campaign#design) step to work on your email design with the [Email Design & Editor](https://academy.insiderone.com/docs/email-design-editor).

You can create a new variant to run your single email campaigns as an [Experiment A/B campaign](/docs/experiment-ab-campaigns).

  

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Oct%2022%2015-33-24.png)

4. On the [Launch](https://academy.insiderone.com/docs/anatomy-of-an-email-campaign#launch) step, configure your activation status. You can send your campaign now, schedule it for a future date and time, or save it as a draft. Instead, you can send your single campaigns with the [Send Time Optimized](https://academy.insiderone.com/docs/user-guides-experiences-connect-send-time-optimization) option. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screen%20Shot%202022-02-24%20at%2015.06.48.png)5. If you have created another variant, configure your [A/B Test Settings](https://academy.insiderone.com/docs/experiment-ab-campaigns). 6. Configure [Email Throttling](https://academy.insiderone.com/docs/internet-service-provider-based-throttling) to limit the number of emails you send to different ISPs by a domain. 7. Configure the other [Launch settings](https://academy.insiderone.com/docs/anatomy-of-an-email-campaign#launch) following the respective steps.

## Track the status of a single campaign

You can track the status of your single campaign in the following states:

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20May%2019%2016-25-32.png)

- **Scheduled**: If your single campaign is set and scheduled for a future date, it will be listed with **Scheduled** status.
- **Draft**: If your single campaign is not sent or scheduled yet or you have saved it as a draft, it will be listed with the **Draft** status.
- **Completed**: If your single campaign was sent, it will be listed with the **Completed** status.

## Related

- [Recurring Email Campaigns](/recurring-email-campaigns.md)
- [Experiment (A/B) Email Campaigns](/experiment-ab-email-campaigns.md)