--- title: "Set the Campaign Triggers" slug: "set-the-campaign-triggers" updated: 2026-01-09T07:14:34Z published: 2026-01-09T07:14:34Z canonical: "academy.insiderone.com/set-the-campaign-triggers" --- > ## Documentation Index > Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt > Use this file to discover all available pages before exploring further. # Set the Campaign Triggers [Rules](/v1/docs/campaign-rules) act as your campaign’s timing framework. Instead of displaying a message immediately when a page loads, you can choose to trigger it only when the visitor has scrolled 50%, stayed on the page for 30 seconds, added a high-value product to the cart, or experienced a specific contextual signal such as rainy weather in their location. When timing aligns with intent, two things happen: - **Relevance increases**: The experience matches the shopper’s exact context. - **Performance improves**: Fewer impressions deliver more conversions, ensuring more efficient budget use. Rules evaluate real-time signals such as: - Page type or URL - Scroll depth - Cart contents or basket value - User actions (idle time, exit intent) - Contextual factors (location, weather, time of day) The Smart Recommender widget is displayed only when the predefined conditions are met. ## How rules help you Rules give you precise control over when intent meets opportunity. By aligning campaign delivery with real-time signals, you create experiences that feel timely, personal, and highly effective. - **Precision timing:** Display offers at the exact moment a user is most likely to engage — for example, when they pause on the checkout page. - **Contextual relevance:** Deliver location-aware experiences, like promoting umbrellas during local rainstorms. - **Higher ROI through relevance:** Eliminate unnecessary impressions and maximize impact by showing campaigns only in high-intent moments. - **Weather-triggered campaigns:** Promote seasonal or weather-appropriate products, such as umbrellas or jackets, when it rains in the shopper’s city. - **Cart Value Nudges:** Encourage customers to add just one more item to qualify for free shipping, without resorting to blanket discounts. - **Exit Intent Recovery**: Detect when a user is about to abandon the checkout page and display a personalized incentive to retain them. - **Personalized First Impressions:** Greet first-time visitors with curated bestsellers, while returning users see “Welcome back” messages tied to their browsing history. > [!NOTE] > Segments define which customers are eligible while Rules define when and where those customers see the campaign. Together, they ensure your campaigns are audience-focused and timed for maximum effectiveness. The available rules options are: - [Page Rules](/v1/docs/page-rules) - [Page Behavior](/v1/docs/page-behavior) - [Weather Rules](/v1/docs/weather-rules) - [Browser Storage Rules](/v1/docs/browser-storage-rules) - [User Rules](/v1/docs/user-rules) - [Custom Rules](/v1/docs/custom-rules) - [Data Layers](/v1/docs/data-layers) - [Website Trigger](/v1/docs/website-trigger) - [Traffic Source](/v1/docs/traffic-source) - [Purchasing Behavior](/v1/docs/purchasing-behavior) To see what it looks like in practice, let’s look at real-world-inspired examples: ## Scenario 1: “Rain-Ready Picks” Carousel - **Vertical**: Outdoor apparel - **Carousel title**: “Stay Dry Today” - **Algorithm**: Trending Products (Category = Rain Gear) - **Design**: 4-item scroll - **Rules**: Weather Rule – Current Weather Rainy + Page Type – Category = Homepage ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-SFVXPBST.png) ### How it worked Only shoppers located in rainy cities saw the carousel when they landed on the homepage. Click-throughs soared 38% and direct revenue from rain jackets doubled, even though it was invisible to sunny-day visitors. ## Scenario 2: “Almost-Free Shipping” Upsell - **Vertical**: Home décor ecommerce - **Carousel in mini-cart drawer title**: “Add One More & Ship Free” - **Algorithm**: Checkout Recommendation - **Layout**: 3 products in a row - **Rules**: Cart Amount $60–$99 (free-shipping threshold $100) ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-U913URK6.png) ### How it worked When the cart value sat just under $100, the mini-cart expanded to show cushions & candles that cost $12–$20. 24% of exposed sessions added at least one item; AOV rose 17%. ## Scenario 3: “Come Back, Tech Lover!” Exit-Intent Rescue - **Vertical**: Electronics retailer - **Overlay carousel title**: “Still Thinking? You Might Also Like…” - **Algorithm**: Similar & Accessories - **CTA**: “Save to Wishlist” - **Rules**: Page Behavior – Exit Intent + Product Price (Data Layer) ≥ $200 ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-5HE61PXN.png) ### How it worked If a shopper tried to close the tab while viewing a laptop priced at $ 200 or more, an overlay suggested sleeves, a mouse, and warranty add-ons. 12% clicked “**Save**,” emails were captured for wishlist reminders, and assisted revenue grew 9%. ## Scenario 5: VIP loyalty push after 3rd purchase - **Vertical**: Beauty subscription box - **Carousel in account dashboard title**: “Your VIP Picks” - **Algorithm**: Premium Tier Exclusive - **Design**: Badge “Free Deluxe Sample” - **Segments**: Purchasing Behavior – Purchase Count ≥ 3 - **Rules**: Logged-In User = true ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1Q8ZDFXG.png) ### How it worked VIP users saw a curated carousel of add-ons available at zero cost with their next box. 46% added at least one sample, increasing retention and perceived value. ## Closing Tips #### Stack rules sparingly - Adding too many conditions reduces campaign reach. - Begin with broad Rules, then refine as you collect performance data. #### Mix moment + mindset - Use behavioral Rules to capture the right moment. - Combine with Segmentation to match the right mindset. **Example**: Show free shipping nudges only to high-value segments at checkout. #### Seasonal swap - Duplicate existing campaigns instead of rebuilding from scratch. - Adjust Weather or Date-based Rules to launch seasonal variants quickly. #### Measure gradually - Allow campaigns to run for 3–5 days before analyzing performance. - Ensure you have enough traffic to make reliable decisions.