---
title: "Segments"
slug: "segments"
description: "Introduces campaign segmentation in InOne, covering Dynamic, Static, Onsite, Predictive, RFM, and Web segment categories used to target recipient groups."
tags: ["standard segments", "predictive segments", "rfm segments", "saved segments"]
updated: 2026-09-15T12:58:31Z
published: 2026-09-15T12:58:36Z
canonical: "academy.insiderone.com/segments"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Segments

Segmentation, also known as grouping your users into audience groups for targeted campaigns, divides your user base into subgroups based on shared characteristics such as age, device type, or behavioral history. Segments are applied across all campaign types to define the recipient group. If no segment is applied, the campaign is delivered to all available users.

> [!NOTE]
> The available segmentation options and design of this step might vary depending on the products you use and the segments enabled for your account.

Segmentation is a highly effective marketing strategy for personalization. If you segment your audience correctly, you can enjoy significant advantages. Segmentation enables you to understand and define your audience’s characteristics, allowing you to direct your marketing efforts to specific age groups, locations, buying habits, interests, and more. It also helps you create targeted, clear, and direct messaging that attracts people who want to buy from you. Another valuable benefit of segmentation is leveraging your brand’s loyalty. Customers who feel understood, uniquely well served, and trusting are more likely to stick with your brand.

Since segmentation allows you to deliver more relevant content to each recipient group, it will increase open and click rates and, thus, revenue.

The available segment categories are as follows:

- [Dynamic Segments](/v1/docs/dynamic-segments)
- [Static Segments](/v1/docs/static-segments)
- [First-Party Segments](/v1/docs/first-party-segments)
- [Onsite Segments](/v1/docs/onsite-segments-overview)
- [Predefined Segments](/v1/docs/predefined-segments-overview)
- [Standard Segments](https://academy.insiderone.com/docs/standard-segments)
- [Predictive Segments](/v1/docs/audience-predictive-segments)
- [Integrated Segments](/v1/docs/integrated-segments)
- [RFM Segments](https://academy.insiderone.com/docs/rfm-segments)
- [Web Segments](/v1/docs/web-segments)

You can refer to the video below to have a better understanding of how segments work:

[Segmentation](https://player.vimeo.com/video/1172823889?badge=0&autopause=0&player_id=0&app_id=58479)

> [!NOTE]
> If this video does not load in your region, you can watch it on our [YouTube Channel](https://youtu.be/Wbg-mIzO9Rc).

## Related

- [Dynamic Segments](/dynamic-segments.md)
- [Static Segments](/static-segments.md)