---
title: "RFM Segments: New Customers"
slug: "rfm-segments-new-customers"
description: "Learn how to use RFM segments new customers in InOne to identify recently acquired users and engage them with targeted campaigns to boost retention."
tags: ["rfm", "rfm segments"]
updated: 2026-01-12T11:16:04Z
published: 2026-01-12T11:16:04Z
canonical: "academy.insiderone.com/rfm-segments-new-customers"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# RFM Segments: New Customers

New Customers are users who have:

- Purchased recently.
- Spent an average amount.
- **High** Recency score, **Low** Frequency score, and **Medium** Monetary [score](https://academy.useinsider.com/docs/rfm-segments#scoring-model). ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/rfm8*.png)

The New Customers segment focuses on recent first-time buyers—ideal for campaigns that drive repeat purchases, product discovery, and early-stage loyalty.

## Use Cases

#### Time-Sensitive Offers

Create time-limited campaigns to encourage a second purchase quickly.

#### Personalized Product Recommendations

Recommend products based on the first purchase history.

#### Automated Engagement Journeys

Use triggered messages, welcome scenarios, and replenishment messages to nurture loyalty.