---
title: "RFM Segments: Need Attention"
slug: "rfm-segments-need-attention"
description: "Learn how to use RFM segments that need attention in InOne to identify customers requiring engagement and tailor campaigns to boost interaction and retention."
tags: ["rfm", "rfm segments"]
updated: 2026-01-12T11:17:12Z
published: 2026-01-12T11:17:12Z
canonical: "academy.insiderone.com/rfm-segments-need-attention"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# RFM Segments: Need Attention

The Need Attention group consists of customers who have:

- Purchased recently.
- Spent fair amounts.
- **High** Recency score, **High** Monetary score, and **Medium** Frequency [score](https://academy.useinsider.com/docs/rfm-segments#scoring-model).

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/rfm9*.png)

The Need Attention segment includes valuable customers at a medium engagement risk—making it ideal for timely campaigns and personalized offers to sustain activity.

## Use Cases

#### Urgent Campaigns

Launch time-limited promotions to encourage another purchase soon.

#### Personalized Recommendations

Suggest products aligned with previous purchases.

#### Automated Retention Journeys

Use triggered messages, welcome flows, and replenishment campaigns to maintain engagement.