---
title: "RFM Segments: Hibernating"
slug: "rfm-segments-hibernating"
description: "Learn how to use RFM segments hibernating in InOne to identify inactive customers and re-engage them with tailored campaigns to boost activity."
tags: ["hibernating", "rfm", "rfm segments"]
updated: 2026-01-12T11:11:42Z
published: 2026-01-12T11:11:42Z
canonical: "academy.insiderone.com/rfm-segments-hibernating"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# RFM Segments: Hibernating

Hibernating customers are users who have:

- Not purchased in a while.
- Shop infrequently.
- Spend low amounts.
- **Medium** Recency score, **Low** Frequency score, and **Low** Monetary [score](https://academy.useinsider.com/docs/rfm-segments#scoring-model). ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/rfm2*.png)

The Hibernating segment contains low-engagement, low-spend customers—best targeted with discounts and reactivation campaigns to regain activity.

## Use Cases

#### Discount-Driven Re-engagement

Offer special discount coupons to encourage purchases

#### Reactivation Journeys

Use [Architect](/v1/docs/introduction-to-architect) to design reactivation campaigns across reachable channels (e.g., Email, Web Push, SMS).