---
title: "RFM Segments: Custom"
slug: "rfm-segments-custom"
description: "Learn how to use RFM segments custom in InOne to create tailored customer groups and engage them with personalized, targeted campaigns."
tags: ["custom segment", "rfm", "rfm segments"]
updated: 2026-01-12T11:14:07Z
published: 2026-01-12T11:14:07Z
canonical: "academy.insiderone.com/rfm-segments-custom"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# RFM Segments: Custom

The Custom RFM Segment allows you to target customers based on specific Recency, Frequency, and Monetary (RFM) [scores](https://academy.useinsider.com/docs/rfm-segments#scoring-model) that you choose.

This customization gives you the flexibility to create highly tailored RFM-based segments for targeted campaigns.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/rfm6*.png)

## How the Custom segment works

1. Select the Custom segment option.
2. Assign your operators for:
  1. Recency (e.g., greater than, less than, equal to)
  2. Frequency
  3. Monetary value
3. Combine these conditions to define the exact RFM profile you want to target.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screen%20Shot%202022-01-16%20at%2023.47.04.png)

## Example Use Case

- Custom RFM: Recency 4, Frequency 3, Monetary 4
- Targets high-value customers who have purchased recently, buy often, and spend more than average.