---
title: "RFM Segments: Champions"
slug: "rfm-segments-champions"
description: "Learn how to use RFM segments champions in InOne to identify your top customers and tailor high-value campaigns that drive loyalty and engagement."
tags: ["rfm", "rfm segments"]
updated: 2026-01-12T11:14:54Z
published: 2026-01-12T11:14:54Z
canonical: "academy.insiderone.com/rfm-segments-champions"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# RFM Segments: Champions

Champions are customers who have:

- Made a purchase very recently
- Shop frequently
- Spend significant amounts

They have the **highest** [**scores**](https://academy.useinsider.com/docs/rfm-segments#scoring-model) in Recency, Frequency, and Monetary value.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/rfm7*.png)

## Use Cases

#### Exclusive Product Offers

Promote new arrivals and higher-value products to encourage premium purchases.

#### Brand Advocacy Programs

Invite Champions to affiliate marketing programs or ambassador initiatives.

#### Customer Feedback

Ask Champions for reviews and feedback to leverage their loyalty and satisfaction.