---
title: "RFM Segments: Cannot Lose Them"
slug: "rfm-segments-cannot-lose-them"
description: "Learn how to use RFM segments Cannot Lose Them in InOne to identify high-value customers at risk and engage them with targeted retention campaigns."
tags: ["cannot lose them", "rfm", "rfm segments"]
updated: 2026-01-12T10:51:09Z
published: 2026-01-12T10:51:09Z
canonical: "academy.insiderone.com/rfm-segments-cannot-lose-them"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# RFM Segments: Cannot Lose Them

Cannot Lose Them customers are users who have:

- Not purchased for a long time.
- Spent significant amounts in the past.
- **Low** Recency score, **Medium** Frequency score, and **High** Monetary [score](https://academy.useinsider.com/docs/rfm-segments#scoring-model).

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/rf4*.png)

The Cannot Lose Them segment contains high-value, at-risk customers—ideal for targeted reactivation campaigns that use incentives and personalized engagement.

## Use Cases

#### Incentive Campaigns

Offer discount coupons to motivate re-engagement.

#### Value-Focused Product Recommendations

Recommend discounted products and new arrivals tailored to their interests.

#### Personalized Re-engagement Messaging

Send engaging emails, messages, and content to encourage a return to activity.