---
title: "RFM Segments: About to Sleep"
slug: "rfm-segments-about-to-sleep"
description: "Learn how to use RFM segments about to sleep in InOne to identify soon-to-churn customers and engage them with targeted retention campaigns."
tags: ["about to sleep", "rfm", "rfm segments"]
updated: 2026-01-12T10:46:24Z
published: 2026-01-12T10:46:24Z
canonical: "academy.insiderone.com/rfm-segments-about-to-sleep"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# RFM Segments: About to Sleep

About to Sleep customers are users who:

- Haven’t purchased in a long time.
- Shop occasionally.
- Spend low amounts.
- Have **Low** Recency score, **Medium** Frequency score, and **Lowest** Monetary [score](https://academy.useinsider.com/docs/rfm-segments#scoring-model).

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/rfm5*.png)

The About to Sleep segment targets customers at high risk of becoming inactive—best approached with discounts and win-back strategies.

## Use Cases

#### Reactivation Discounts

Offer special discount coupons to re-engage these customers.

#### Automated Win-Back Journeys

Use [Architect](/v1/docs/introduction-to-architect) to create multi-channel reactivation campaigns on reachable channels (e.g., Email, Web Push, SMS).