--- title: "Predictive Segments vs. Channels" slug: "predictive-segments-vs-channels" description: "Predictive segments are available on Web Push, App Push, Email, App Templates, Web Templates, SMS, WhatsApp, and Architect products." tags: ["predictive segments"] updated: 2026-01-12T11:21:54Z published: 2026-01-12T11:21:54Z canonical: "academy.insiderone.com/predictive-segments-vs-channels" --- > ## Documentation Index > Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt > Use this file to discover all available pages before exploring further. # Predictive Segments vs. Channels Predictive segments are available on [Web Push](https://academy.useinsider.com/docs/web-push-category), [App Push](https://academy.useinsider.com/docs/app-push), [Email](https://academy.useinsider.com/docs/email-overview), [App Templates](https://academy.useinsider.com/docs/app-templates), [Web Templates](https://academy.useinsider.com/docs/web-suite-overview), [SMS](https://academy.useinsider.com/docs/sms-overview), [WhatsApp](https://academy.useinsider.com/docs/whatsapp-category), and [Architect](https://academy.useinsider.com/docs/introduction-to-architect) products. Below, you can see the availability of Predictive Segments on the products. Each Predictive Segment is displayed with the following initials: | Segment | Initials | | --- | --- | | [Likelihood to Purchase](https://academy.useinsider.com/docs/likelihood-to-purchase) | LTP | | [Customer Lifecycle Status](https://academy.useinsider.com/docs/customer-lifecycle-status) | CLS | | [Discount Affinity](https://academy.useinsider.com/docs/discount-affinity) | DA | | [Attribute Affinity](https://academy.useinsider.com/docs/attribute-affinity) | AA | | [User Engagement](/docs/user-engagement) | UE | | [RFM](/docs/rfm-segments) | RFM | ## Web Push The following table displays the availability of the Predictive Segments on each [Web Push](/v1/docs/web-push-overview) type. | Segment/Product | [Welcome](/docs/create-a-welcome-web-push) | [Single](https://academy.useinsider.com/docs/create-a-single-web-push-campaign) | [Trigger](https://academy.useinsider.com/docs/creating-a-trigger-web-push-campaign) | [Cart reminder](https://academy.useinsider.com/docs/creating-a-cart-reminder-web-push-campaign) | [Back in Stock](https://academy.useinsider.com/docs/creating-an-in-stock-alert-web-push) | [Price Drop](https://academy.useinsider.com/docs/creating-a-price-alert-web-push) | | --- | --- | --- | --- | --- | --- | --- | | [LTP](https://academy.useinsider.com/docs/likelihood-to-purchase) | No | Yes | Yes | Yes | Yes | Yes | | [CLS](https://academy.useinsider.com/docs/customer-lifecycle-status) | No | Yes | Yes | Yes | Yes | Yes | | [DA](https://academy.useinsider.com/docs/discount-affinity) | No | Yes | Yes | Yes | Yes | Yes | | [AA](https://academy.useinsider.com/docs/attribute-affinity) | No | Yes | Yes | Yes | Yes | Yes | | [UE](/docs/user-engagement-algorithm) | No | Yes | No | No | Yes | Yes | | [RFM](/docs/rfm-segments) | No | Yes | Yes | Yes | Yes | Yes | ## App Push The following table displays the availability of the Predictive Segments on each [App Push](/v1/docs/app-push) type. | Segment/ Product | [Single](https://academy.useinsider.com/docs/single-app-push) | [Carousel](https://academy.useinsider.com/docs/carousel-app-push) | [Slider](https://academy.useinsider.com/docs/slider-app-push) | [Discovery](https://academy.useinsider.com/docs/discovery-app-push) | [Recurring](https://academy.useinsider.com/docs/recurring-app-push) | [Conversion](https://academy.useinsider.com/docs/conversion-app-push) | [Geofence](https://academy.useinsider.com/docs/geofence-app-push) | [Cart Reminder](https://academy.useinsider.com/docs/cart-reminder-app-push) | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | [LTP](https://academy.useinsider.com/docs/likelihood-to-purchase) | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | | [CLS](https://academy.useinsider.com/docs/customer-lifecycle-status) | No | No | No | No | Yes | No | Yes | No | | [DA](https://academy.useinsider.com/docs/discount-affinity) | No | No | No | No | Yes | No | Yes | No | | [AA](https://academy.useinsider.com/docs/attribute-affinity) | No | No | No | No | Yes | No | Yes | No | | [UE](/docs/user-engagement-algorithm) | Yes | Yes | Yes | No | Yes | No | Yes | No | | [RFM](/docs/rfm-segments) | Yes | Yes | Yes | No | Yes | No | Yes | No | ## Email The following table displays the availability of the Predictive Segments on each [Email](/v1/docs/email-overview) type. | Segment/Product | [Single](/v1/docs/single-email-campaigns) | [Recurring](/v1/docs/recurring-email-campaigns) | | --- | --- | --- | | [LTP](https://academy.useinsider.com/docs/likelihood-to-purchase) | Yes | Yes | | [CLS](https://academy.useinsider.com/docs/customer-lifecycle-status) | Yes | Yes | | [DA](https://academy.useinsider.com/docs/discount-affinity) | Yes | Yes | | [AA](https://academy.useinsider.com/docs/attribute-affinity) | Yes | Yes | | [UE](/docs/user-engagement-algorithm) | Yes | Yes | | [RFM](/docs/rfm-segments) | Yes | Yes | ## App Templates The following table displays the availability of the Predictive Segments on the [App Templates](/v1/docs/app-templates). | Segment/Product | [All App Templates](/v1/docs/app-template-types) | | --- | --- | | [LTP](https://academy.useinsider.com/docs/likelihood-to-purchase) | Yes | | [CLS](https://academy.useinsider.com/docs/customer-lifecycle-status) | Yes | | [DA](https://academy.useinsider.com/docs/discount-affinity) | Yes | | [AA](https://academy.useinsider.com/docs/attribute-affinity) | Yes | | [UE](/docs/user-engagement-algorithm) | Yes | | [RFM](/docs/rfm-segments) | Yes | ## Web Templates The following table displays the availability of the Predictive Segments on each [Web Template](/v1/docs/web-suite-overview). | Segment/Product | [Web Templates](/docs/web-suite-overview) | | --- | --- | | [LTP](https://academy.useinsider.com/docs/likelihood-to-purchase) | Yes | | [CLS](https://academy.useinsider.com/docs/customer-lifecycle-status) | Yes | | [DA](https://academy.useinsider.com/docs/discount-affinity) | Yes | | [AA](https://academy.useinsider.com/docs/attribute-affinity) | Yes | | [UE](/docs/user-engagement) | No | | [RFM](/docs/rfm-segments) | Yes | ## SMS The following table displays the availability of the Predictive Segments on each [SMS](/v1/docs/sms-overview) type. | Segment/Product | [Welcome SMS](/docs/create-a-welcome-sms-message) | [Single SMS](https://academy.useinsider.com/docs/create-a-single-sms-message) | [Cart Reminder](https://academy.useinsider.com/docs/create-a-cart-reminder-sms) | | --- | --- | --- | --- | | [LTP](https://academy.useinsider.com/docs/likelihood-to-purchase) | No | Yes | No | | [CLS](https://academy.useinsider.com/docs/customer-lifecycle-status) | No | Yes | No | | [DA](https://academy.useinsider.com/docs/discount-affinity) | No | Yes | No | | [AA](https://academy.useinsider.com/docs/attribute-affinity) | No | Yes | No | | [UE](/docs/user-engagement) | No | Yes | No | | [RFM](/docs/rfm-segments) | No | No | No | ## WhatsApp The following table displays the availability of the Predictive Segments on each [WhatsApp](/v1/docs/whatsapp-overview) message type. | Segment/Product | [Single Message](https://academy.useinsider.com/docs/whatsapp-campaign-creation-overview) | [Purchase Confirmation](https://academy.useinsider.com/docs/whatsapp-campaign-creation-overview) | [Event Reminder](https://academy.useinsider.com/docs/whatsapp-campaign-creation-overview) | [Trigger](https://academy.useinsider.com/docs/whatsapp-campaign-creation-overview) | [Cart Reminder](https://academy.useinsider.com/docs/whatsapp-campaign-creation-overview) | | --- | --- | --- | --- | --- | --- | | [LTP](https://academy.useinsider.com/docs/likelihood-to-purchase) | Yes | No | No | No | No | | [CLS](https://academy.useinsider.com/docs/customer-lifecycle-status) | Yes | No | No | No | No | | [DA](https://academy.useinsider.com/docs/discount-affinity) | Yes | No | No | No | No | | [AA](https://academy.useinsider.com/docs/attribute-affinity) | No | No | No | No | No | | [UE](/docs/user-engagement) | Yes | No | No | No | No | | [RFM](/docs/rfm-segments) | No | No | No | No | No | ## Architect The following table displays the availability of the Predictive Segments on the [Architect Starter](/v1/docs/starter-elements) Elements. | Segment/ Product | [On Event](https://academy.useinsider.com/docs/on-event) | [On Past Behavior](https://academy.useinsider.com/docs/what-is-on-past-behavior) | [User Website Action](https://academy.useinsider.com/docs/user-website-action) | [On Attribute Change](https://academy.useinsider.com/docs/on-attribute-change) | [On Dynamic Date](https://academy.useinsider.com/docs/dynamic-date) | [On Price Drop](https://academy.useinsider.com/docs/on-price-drop) | [On Back In Stock](https://academy.useinsider.com/docs/on-back-in-stock) | | --- | --- | --- | --- | --- | --- | --- | --- | | [LTP](https://academy.useinsider.com/docs/likelihood-to-purchase) | Yes | Yes | Yes | Yes | No | Yes | Yes | | [CLS](https://academy.useinsider.com/docs/customer-lifecycle-status) | Yes | Yes | Yes | Yes | No | Yes | Yes | | [DA](https://academy.useinsider.com/docs/discount-affinity) | Yes | Yes | Yes | Yes | No | Yes | Yes | | [AA](https://academy.useinsider.com/docs/attribute-affinity) | Yes | Yes | Yes | Yes | No | Yes | Yes | | [UE](/docs/user-engagement) | Yes | Yes | No | Yes | Yes | Yes | Yes | | [RFM](/docs/rfm-segments) | Yes | Yes | Yes | Yes | Yes | Yes | Yes | ## Related - [Predictive Segments: Likelihood to Purchase](/predictive-segments-likelihood-to-purchase.md) - [Predictive Segments: Customer Lifecycle Status](/predictive-segments-customer-lifecycle-status.md) - [Predictive Segments: User Engagement](/predictive-segments-user-engagement.md) - [Predictive Segments: Discount Affinity](/predictive-segments-discount-affinity.md) - [Predictive Segments: Attribute Affinity](/predictive-segments-attribute-affinity.md)