---
title: "Predefined Segments: First Time/Last Time Open"
slug: "predefined-segments-first-timelast-time-open"
description: "The First Time/Last Time Open segment targets mobile app users by their first or most recent app open within a defined time period."
tags: ["first time open", "last time open", "predefined segments"]
updated: 2026-07-30T13:47:42Z
published: 2026-07-30T13:47:42Z
canonical: "academy.insiderone.com/predefined-segments-first-timelast-time-open"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Predefined Segments: First Time/Last Time Open

The First Time / Last Time Open segment targets users who opened the [Mobile App](https://academy.insiderone.com/docs/app-templates) for the first time or most recently within a defined period. You can use this to engage new app users or re-engage users based on their most recent activity.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1731683483925.png)

> This information is based on the user’s last update date information and is stored for 12 months after the last update.

## Requirements

To use this segment:

- The [Mobile App Suite](/v1/docs/app-integration-wizard) must be subscribed, activated, and integrated.
- There must be at least one user with a recorded app session in the Insider One database.

## Configure the First Time / Last Time Open segment

1. Select First Time or Last Time from the dropdown menu.
2. Set the time interval to define your targeting period.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1681900364744.png)