---
title: "Use coupon codes in email design"
slug: "new-editor-use-coupon-codes-in-email-design"
tags: ["how to add coupon in emails", "coupons in emails", "drag and drop coupon"]
updated: 2026-02-20T10:56:47Z
published: 2026-02-20T10:56:47Z
canonical: "academy.insiderone.com/new-editor-use-coupon-codes-in-email-design"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Use coupon codes in email design

This guide walks you through the entire process of using coupon codes in email campaigns, from creating coupon lists to configuring them in your email template and final campaign settings.

1. [Create a coupon list](/docs/new-editor-use-coupon-codes-in-email-design#1-create-a-coupon-list)
2. [Add a coupon code to your email design](/docs/new-editor-use-coupon-codes-in-email-design#2-add-a-coupon-code-to-your-email-design)
3. [Configure coupon settings](/docs/new-editor-use-coupon-codes-in-email-design#3-configure-coupon-settings)

---

## 1. Create a coupon list

To use coupon codes in your campaigns, you must first upload or generate a coupon list.

1.1. Go to **Components** > **Coupon Lists**. 1.2. Click the **Create** button to upload a list of unique codes or generate a single-code coupon list.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20May%2004%2022-18-07(1).png)

**->** Go to [Create a Coupon List](https://academy.useinsider.com/docs/create-a-coupon-list) for the full instructions. You can also create a coupon list with the coupons you export from [Talon.One](https://academy.insiderone.com/docs/send-bulk-emails-with-unique-coupons-from-talonone).

## 2. Add a coupon code to your email design

Once your coupon list is ready, you can add your coupon code to any email design. You can use the **Drag and Drop editor** or **HTML editor** to add it.

### Drag and Drop Editor

You can use the drag & drop editor to allocate your coupons following these steps:

2.1. Go to the **Design** step of your email campaign and click the **Drag and Drop** editor.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Dec%2025%2011-09-48.png)

2. Click the **Content** tab and select the Coupon block to add it anywhere you want in your email.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1771584766021.png)

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/unnamed%20(56)(2).png)

Once you drag and drop the Coupon block into your email design, you can use the right-side modal to customize your coupon tag. You can change its font family, font weight, text color, background color, text alignment, line spacing, and padding.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/unnamed%20(57)(2).png)

### HTML Editor

If you are using the HTML editor, you need to manually insert the {@COUPON_CODE} tag to add your coupon code. If your email is in an [Architect journey](https://academy.useinsider.com/docs/architect-email), you can directly [add it as dynamic content](https://academy.insiderone.com/docs/using-email-html-editor#add-dynamic-content).

Save your design in either editor and proceed to the **Launch** step to configure the coupon settings.

## 3. Configure coupon settings

This step ensures your campaign links to your coupon list correctly and shows a **fallback** code if needed.

3.1. Go to the **Launch** step of your campaign to scroll to **Coupon Settings**. 3.2. Choose your coupon list and set a **fallback** value. 3.3. Continue to launch or schedule your campaign.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Jun%2003%2016-40-18%20(1).png)

**->** Go to [Launch email campaigns with coupon codes](https://academy.insiderone.com/docs/launch-email-campaigns-with-coupon-codes) for full instructions.

### Pro Tips

- Always **test** your campaign before sending to confirm the coupon appears as expected.
- Use **fallback codes** for a seamless user experience. When coupons run out or expire, you can use fallback options if the coupon list has a fallback code.
- Track **coupon usage** to understand performance and make adjustments as needed.

## Related

- [Coupon Lists](/coupon-lists.md)
- [Create a Coupon List](/create-a-coupon-list.md)
- [Coupon Usage Reminder](/coupon-usage-reminder.md)
- [Launch email campaigns with coupon codes](/launch-email-campaigns-with-coupon-codes.md)