---
title: "Add Call-to-Action buttons to an email"
slug: "new-editor-add-call-to-action-buttons-to-an-email"
description: "A button is a beautifully designed URL link. It should be visible, and its copy needs to be clear and concise."
tags: ["email button", "email cta"]
updated: 2026-01-13T08:33:09Z
published: 2026-01-13T08:33:09Z
canonical: "academy.insiderone.com/new-editor-add-call-to-action-buttons-to-an-email"
excludeFromSearch: true
excludeFromExternalSearch: true
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Add Call-to-Action buttons to an email

A button is a beautifully designed URL link. It should be visible, and its copy needs to be clear and concise.

## Build a CTA button

1. Drop the basic **Button** block into your template and put it right next to the necessary element.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%202023-04-19%20at%2009.47.15.png)

2. Click the **Button** block in the template to activate the **Settings** panel.

- Insert a necessary **URL** link.
- Enter your button **text** (aka button label).
- Set a correct **alignment**.
- **Fixed Height**, where you can apply the needed height of the block without using the code editor, and set the alignment for it.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%202023-04-19%20at%2009.53.22.png)

3. Also, you can add an **Icon** directly to the button, making it more attractive, where you can set up: **alignment**, **width**, and **indent**.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%202023-12-14%20at%2010.10.49.png)

The icon inside the button will not show in **Outlook 2002, 2007, 2010, 2013, 2016**, and **2019** on **Windows**.

4. Set **internal padding**. They are responsible for the space inside your button. Because of the button layout method, it does not matter exactly where in the button your customers click. This space is also clickable, which makes the buttons more appealing and clearer.

Also, you can set up **margins** around the button.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%202025-08-05%20at%2013.32.09.png)

5. Click the **Styles** tab and set up the following:

- **Block Background Color**, which is applied to the entire button block
- **Button color**
- **Text styles**, such as font family, font size, and colors
- Fit the button to **Container**.
- **Border radius** to the entire button. Click the **Radius per corner** to set the radius for the needed corner.
- Set a **border** to make your buttons more interesting, where you can customize: a border for all sides, a border for each side, border color, and border style.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%202025-08-05%20at%2013.32.47.png)

## Apply a hover effect to your buttons

After adding your button, activate **Hover Button Styles** to enable animation.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%202023-04-19%20at%2010.07.50.png)

The button color represents the primary color; the highlighted button color shows the color your users see when they hover over it; and the text color changes with the highlighted font color.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/ezgif.com-gif-maker%20(3).gif)

Here, you can set the default **Hover Button Styles** that will be applied to all buttons in the email template.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%202023-04-19%20at%2010.25.39.png)