---
title: "Link Click Activity Heatmap"
slug: "link-click-activity-heatmap"
description: "Covers Link Click Activity Heatmap in Campaign Analytics, including heatmap setup, click intensity, device views, variants, locales, and link metrics."
status: "new"
updated: 2026-08-17T17:20:01Z
published: 2026-08-17T17:20:01Z
canonical: "academy.insiderone.com/link-click-activity-heatmap"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Link Click Activity Heatmap

Heatmap shows how recipients click within a sent email, using **color** to represent **click intensity** relative to each link's position in the email layout. It helps email marketers judge whether a campaign's calls to action land where recipients actually engage, without leaving [Campaign Analytics](/v1/docs/email-campaign-analytics).

This feature:

- Renders a heatmap overlay directly on the email preview, with **click-intensity blobs** positioned over each link's location.
- Switches between **desktop** and **mobile** renderings of the same campaign.
- Switches between **variants** and **locales** when the campaign has more than one ([A/B tests](/v1/docs/experiment-ab-email-campaigns), [localized](/v1/docs/localization-multi-variant-campaigns) sends).
- Shows **traffic level**, **click share**, **unique clicks**, and the **destination URL** on hover.
- Opens a **Link Activity** drawer with a full link-by-link breakdown: click count and click share per link.
- Groups multi-link blocks, such as a product recommendation block or an items block with an image and a button pointing to the same product, into a single card in the drawer, instead of listing each underlying link separately.
- Includes a **click-intensity legend** (fewer → more clicks) at the bottom of the drawer.
- Covers **up to 300 links** per campaign in the Link Click Activity table.

> Heatmap generation is **available** for promotional standalone email campaigns sent from **13 August 2026** onwards.

## Enable and configure heatmap

To see the heatmap in your campaign analytics:

1. Go to [Campaign Analytics](/v1/docs/email-campaign-analytics) of a sent email campaign.

2. In the Link Click Activity card, click the **Generate Heatmap** button.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1786987178591.png)

3. Wait for the heatmap to render. While it loads, the button label reads "Generating…".

4. Review the heatmap panel that opens. Use the device toggle to switch between desktop and mobile, and the variant/locale selectors (when available) to switch between the campaign's variants or locales.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/unnamed - 2026-08-17T201944.335.png)

5. Hover any blob to see its **traffic level**, **click share**, **unique clicks**, and **destination URL**.

6. Select a **blob**, or open the **Link Activity** drawer directly, to see the full link-by-link breakdown, including grouped multi-link blocks and the click-intensity legend.

**Keep in mind**

- The heatmap is currently available only for **Promotional Standalone Email** campaigns.
- Heatmaps are generated only for campaigns sent after the feature rollout (i.e., campaigns sent from 13 August 2026 onwards). Campaigns sent before the rollout do not have heatmap data.
- Links that use the **Insider Link Shortener** **cannot currently be displayed** in the heatmap.
- A campaign must have **click activity** before its heatmap can be rendered.

## Related

- [Email Campaign Analytics](/email-campaign-analytics.md)
- [Experiment (A/B) Email Campaigns](/experiment-ab-email-campaigns.md)
- [Localization and Multi-Variant Emails](/architect-localization-and-multi-variant-emails.md)