---
title: "Integrate Smart Recommender Campaigns to GA4"
slug: "integrate-smart-recommender-campaigns-to-ga4"
updated: 2026-03-27T07:13:47Z
published: 2026-03-27T07:13:47Z
canonical: "academy.insiderone.com/integrate-smart-recommender-campaigns-to-ga4"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Integrate Smart Recommender Campaigns to GA4

After launching your Web Smart Recommender campaigns successfully, you can send recommendation events to your Google Analytics 4 (GA4) account.

## How Smart Recommender connects to GA4

Smart Recommender sends event data to GA4 through your existing Google Tag Manager setup. Once you complete the [GA4 integration](/v1/docs/configuring-ga4-integration-on-gtm), no additional configuration is needed in Smart Recommender, except to activate the GA4 toggle when creating a campaign.

GA4 receives Smart Recommender events through the same mechanism used for other Insider One analytics. When an impression or click is logged for Insider One analytics, the same event is forwarded to GA4 by Google Tag Manager. The GTM data layer collects the event and triggers the GA4 collect request.

## Events sent from Smart Recommender to GA4

Smart Recommender sends two types of events to GA4:

### Widget-Based Events

GA4 receives Smart Recommender widget-based events through the same mechanism used for other Insider One analytics. When an impression, click, or close event is logged for Insider One analytics, the same event is forwarded to GA4 by Google Tag Manager.

- **Impression:** When a user views a Smart Recommender widget, an impression event is sent for each unique session, user, and widget.
- **Click:** When a user clicks a Smart Recommender widget, a click event is sent for each unique session, user, and widget.
- **Close:** When a user closes the overlay Smart Recommender widget, a close event is sent per unique session, user, and widget.

### Product-Based Events

If you have a GA4 integration in your GTM data layer, you can also collect product-based impressions, clicks, and purchases through this data layer without a separate data stream for Insider One events.

#### Impression Events

When a user views a Smart Recommender widget, an impression is sent to both Smart Recommender Analytics and GA4 for all products visible in the widget. Each impression event contains the following parameters:

- Item ID
- Item name
- The last item in the product category path
- Brand

These product impression events are sent to the **view_item_list event** on GA4.

#### Click Events

When a user clicks a product in the Smart Recommender widget, a click event is sent to both Smart Recommender Analytics and GA4 for that product. Each click event contains the following parameters:

- Item ID
- Item name
- The last item in the product category path
- Brand

These product click events are sent to the **select_item** event on GA4.

## Enable GA4 for a Smart Recommender campaign

To activate GA4 event collections for **widget-based metrics**,

1. Navigate to **Attribute and Events** > **Google Analytics Events** after you create your Web Smart Recommender Campaign.
2. Find your campaign and enable the events that you want to send to GA4.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-J636RY6W.png)

To activate GA4 event collections for **product-based metrics**,

1. On the Design step of your campaign, click on the **Advanced Widget Settings** button.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1KV5O9L2.png)

1. Enable the **product engagement tracking**, then click **Save**.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-QDVEQV2S.png)

Once activated, impressions and clicks for that campaign start flowing into GA4 in real time. Historical events are not sent retroactively.

## Check Smart Recommender Events in GA4 Reports

### Monitor Widget-Based Recommendations Events

1. Navigate to the **Explore** section in your Google Analytics 4 property.
2. Under **Start a new exploration**, select the **Free form** template.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-4F7BU2BS.png)

1. In the **Variables** column on the left, click the **+ (Plus)** sign next to **Dimensions** to add a new dimension. Go to the **Custom tab** and select **event_action**, then click **Confirm**.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-N5OF2SX6.png)

1. In the S**ettings** column, click on the **Drop or select dimension or metric** under the **Filters** section. Select **event_action** to filter. Then set to filter as contains **‘INSIDER’**.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-977HU9HW.png)

1. Add another filter for **event_action** that contains ‘**websmartrecommender**’ to filter out the events coming from the Web Smart Recommender campaign.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-D920V7JO.png)

1. In the **Settings** column, add **Event count** metric under the **Values** section.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-OPOMIV96.png)

1. Select **event_action** for Rows and select **Device category** for Columns. Configure these settings according to your preference.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-AWC6J5VM.png)

You can now see the event counts for each Web Smart Recommender campaign you’re tracking, broken down by device type.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-0RBO5E8Y.png)

### Monitor Product-Based Recommendations Events

1. Navigate to the **Explore** section in your Google Analytics 4 property.
2. Under **Start a new exploration**, select the **Free form** template.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-JJNPS5PT.png)

1. In the **Variables** column on the left, click the **+ (Plus)** sign next to **Dimensions** to add a new dimension. Add **Event name** and **item_list_name**, then click **Confirm**.

> [!NOTE]
> To filter by **item_list_name**, make sure to create a custom dimension for **item_list_name**.

1. Click the **+ (Plus)** sign next to **Metrics** to add a new metric. Search for and select Event count, then click **Import**.
2. Drag and drop the **Event name** dimension into the **Rows** section under **Tab Settings**.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-Y9MK956T.png)

1. Drag and drop the **Event count** metric into the **Values** section under **Tab Settings**.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-6ZEF0J62.png)

1. Under the **Settings** column, in the **Filters** section, filter by **Event name** and **item_list_name** dimensions as below.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-XN4ICSCU.png)

To save your exploration, give it a name in the top left corner. You can also view your click events by using the same filters for **select_item** events.

## Related

- [Smart Recommender Analytics](/smart-recommender-analytics-overview.md)