---
title: "Integrate Insider Tag into your website"
slug: "integrate-insider-tag-into-your-website"
description: "Steps to install the Insider Tag, Insider One's tracking snippet (ins.js), on your website to capture visitor behavior."
tags: ["insider tag integration"]
updated: 2026-08-26T11:36:02Z
published: 2026-08-26T11:36:02Z
canonical: "academy.insiderone.com/integrate-insider-tag-into-your-website"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Integrate Insider Tag into your website

> Now you can complete this integration on Insider One's new onboarding center. Refer to [Insider Onboarding Center](https://academy.insiderone.com/docs/insider-onboarding-center) for further details.

**Insider Tag** integration is required to track user behavior on your website and understand their actions, such as purchase and visit history, including the items/content they visit, purchase, or abandon.

We recommend loading the Insider Tag as an **asynchronous** **tag**. Asynchronous integration prevents pages from being blocked while the Insider's InOne renders changes on your website.

This guide explains the following steps:

- [Insider tag code](/docs/integrate-insider-tag-into-your-website#insider-tag-code)
- [Where and how can you integrate it?](/docs/integrate-insider-tag-into-your-website#where-and-how-can-you-integrate-it)
- [Next steps](/docs/integrate-insider-tag-into-your-website#next-steps)

## Insider tag code

The following asynchronous JavaScript code is designed for both **HTTP** and **HTTPS** pages of your website.

```markup
<script async src="//{partnerName}.api.useinsider.com/ins.js?id={partnerId}"></script>
```

Insider One team will provide you with {partnerName} and {partnerId}. The {partnerName} value should be lowercase.

For **synchronous integration**, remove *async* attribute from the script.

## Where and how can you integrate it?

Add the provided JavaScript code, adjusted to include your {partnerName} and {partnerId}, to all pages of your website without additional modification.

Avoid adding this script to pages containing sensitive information (e.g., payment pages that contain credit card information). If another page captures details of purchased products, add this script there instead.

For optimum performance, we suggest inserting this code between your website's <head> and </head> HTML tags.

Be sure to whitelist ***.useinsider.com**. If you are using firewalls on your local network, this will ensure Insider One personalizations still function properly and fully.

---

## Next steps

- [Test the Insider Tag integration](https://academy.insiderone.com/docs/testing-the-insider-tag-integration)
- [Integrate Insider into your Confirmation page](https://academy.insiderone.com/docs/integrating-insider-into-your-confirmation-page)
- [Test the Confirmation page integration](https://academy.insiderone.com/docs/testing-the-confirmation-page-integration)
- [Exclude Insider from Google Analytics referrals](https://academy.insiderone.com/docs/excluding-insider-from-google-analytics-referrals)

## Related

- [Test the Insider Tag integration](/test-the-insider-tag-integration.md)
- [Integrate Insider One into your Confirmation page](/integrate-insider-into-your-confirmation-page.md)
- [Test the Confirmation page integration](/test-the-confirmation-page-integration.md)
- [Exclude Insider One from Google Analytics referrals](/exclude-insider-from-google-analytics-referrals.md)
- [Insider Tag Integration](/developer-guide-insider-tag-integration.md)