---
title: "Instory"
slug: "instory-overview"
description: "Covers InStory in Insider One, including story-based mobile app experiences, content personalization, audience targeting, campaign creation, and performance tracking."
updated: 2026-08-28T15:00:26Z
published: 2026-08-28T15:00:38Z
canonical: "academy.insiderone.com/instory-overview"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# InStory

InStory is a social-media-inspired feature that allows you to engage with your customers using Instagram- and Snapchat-like stories.

With InStory, you can create quick, bite-sized stories (campaign modules) that expand from thumbnail experiences on first view to full-screen immersive experiences, delivering an exciting user experience that drives conversions.

Creating stories is easy. With just a few taps, you can create engaging experiences that showcase your products, last-minute deals, customer stories, and recommendations.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-A20G15K1.png)

Get started with Create a [Web](/docs/create-a-web-instory-campaign) or [Mobile InStory](/docs/create-a-mobile-instory-campaign) campaign.

## Related

- [Create a Web InStory Campaign](/create-a-web-instory-campaign.md)
- [Create a Mobile InStory Campaign](/create-a-mobile-instory-campaign.md)