--- title: "Architect Journey: In-App Channel Analytics" slug: "in-app-channel-analytics" tags: ["inapp channel analytics", "architect analytics", "architect inapp channel", "architect inapp"] updated: 2026-02-11T18:08:52Z published: 2026-02-11T18:08:52Z canonical: "academy.insiderone.com/in-app-channel-analytics" --- > ## Documentation Index > Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt > Use this file to discover all available pages before exploring further. # Architect Journey: In-App Channel Analytics When you are at the In-App element on the canvas, you can click the **Go to In-App Analytics** button to see this channel's analytics.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/8582e8fb-511c-423b-8659-6d877a074f4c.png) You can filter the In-App metrics by: - Select a platform to evaluate your in-app metrics using the dropdown at the top of the page.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%202025-11-19%20at%2018.46.22.png) Your title goes hereAll Platforms option is selected by default. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%202025-11-19%20at%2018.47.01.png) - Select a time range using the date picker in the top-right corner of the page.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%202025-11-19%20at%2018.47.20%20(1).png) Click the **Export** button, then select **Export Analytics** to export your channel analytics to Excel. Select the **Export Results** option to export the results of your **Lead Collection**, **Survey**, or other **InApp** campaigns. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%202025-11-19%20at%2018.06.15.png) You can export results by selecting a date range and the user identifier attribute you select. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%202025-11-19%20at%2018.52.12.png) ## Channel metrics Narrowing down your results, you can see the following metrics:![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%202025-11-19%20at%2018.46.22%20(1).png) You can see the incremental or decremental changes in **impressions**, **click-through rate**, **conversion rate**, and **revenue** based on the selected date range. For example, selecting **last month** compares the last month to the previous month. Selecting 7 days in the date picker compares the selected 7 days with the previous 7 days. Your title goes hereYou can select a period of time **up to 6 months** since only the prior data of 6 months to be compared is available. - **Impressions:** The number of In-App campaigns shown to the users. - **Click-through rate:** The percentage of times users interacted with the campaign to the shown campaign via In-App. - **Clicks:** The number of times that the users interacted with In-App. Close buttons and overlay clicks are not counted as clicks. - **Conversion rate:** The percentage of successful goal accomplishments to the shown campaign via In-App. - **Conversions:** The number of successful goal accomplishments via In-App. Conversion changes according to the Conversion Goal selection on the dropdown. Your title goes hereSince clicks on the close button and overlay do not count as clicks, the conversions are not attributed to them either. For example, if a user clicks the close button to close the InApp campaign and then makes a purchase, this purchase won’t be attributed to this campaign as a conversion for click-through attribution. However, it will be counted as a conversion for the view-through report type since the user viewed the campaign.your title goes hereConversion goal duration settings affect the conversion and revenue metrics of your campaigns. For example, the conversion goal duration of your campaign is 1 hour. You see this campaign, but do not purchase within the next hour. In this case, no conversion or revenue is displayed on the stats for this campaign. - **Revenue:** The total value of the purchases made via In-App. - **Average Order Value**: The revenue division by the number of purchases made via In-App. ## Performance by metrics The trend charts section displays the daily, weekly, or monthly details on a line chart based on your time range selection, and the metric that you can select using the dropdown on the top right corner of this section. You can also select **Impressions**, **Clicks**, or **Conversions** for different operating systems on which your campaign is running. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%202025-11-19%20at%2018.55.03.png) ## Related - [Architect Journey: Email Channel Analytics](/email-channel-analytics.md) - [Architect Journey: WhatsApp Channel Analytics](/whatsapp-channel-analytics.md) - [Architect Journey: On-Site Channel Analytics](/onsite-channel-analytics.md) - [Architect Journey: SMS Channel Analytics](/sms-channel-analytics.md) - [Architect Journey: Web Push Channel Analytics](/web-push-channel-analytics.md) - [Architect Journey: App Push Channel Analytics](/app-push-channel-analytics.md)