---
title: "How can we test UTM parameters?"
slug: "how-can-we-test-utm-parameters"
tags: ["email utm", "email utm settings"]
updated: 2026-07-12T15:14:10Z
published: 2026-07-12T15:14:10Z
canonical: "academy.insiderone.com/how-can-we-test-utm-parameters"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How can we test UTM parameters?

[UTM parameters](https://academy.useinsider.com/docs/email-utm-settings) are tags that you add to a URL. When a user clicks a lia link in your email, these tags are sent back to Google Analytics. The UTM parameters are as follows:

- **utm_source (required):** Identifies the source of your traffic (e.g., search engine, web push notification, or other referrals). An example of this tag is **utm_source=insider_email**.
- **utm_medium (required):** Identifies the medium where the link was used (e.g., email, CPC, or another method of sharing). An example of this tag is **utm_medium=email**.Your title goes hereIf there is an Email Recommendation block inside the email, then the URLs of Email recommendation will have **utm_medium=email recommendation**, and other URLs will have **utm_medium=email** or any other value specified in UTM settings of the Design step.
- **utm_campaign (required):** Identifies a strategic campaign (e.g., product launch, new feature, partnership, etc.) or a specific promotion (e.g., a sale, a giveaway, etc.). An example of this tag is **utm_campaign=mothers_day_campaign.**
- **utm_term:** Suggested for paid search to identify keywords for your ad. You can skip this for Google AdWords if you have connected your AdWords and Analytics accounts. Let’s say you are running a Google Adwords campaign for your non-profit WordPress theme. You would have specific keywords picked up for your campaign. Some examples for this tag are **utm_term=wordpress-theme**, **utm_term=non-profit-theme**, **utm_term=non-profit-template**, etc.
- **utm_content:** Suggested for additional details for A/B testing and content-targeted ads. Some examples of this tag are **utm_content=cta-top-banner**, **utm_content=cta-sidebar**, **utm_content=cta-bottom**, etc.

To test your UTM parameters, follow these steps:

1. Enter the tagged URL into your browser. 2. Check if the UTM parameters are at the end of the URL when the page is loaded.

If the parameters remain at the end of the URL, they are very likely to function without issues. If they disappear after the page loads, this means that they do not function properly and will not be tracked on Google Analytics.

> If the campaign is in a journey and you send a test email that contains UTM parameters, the UTM parameters will be populated.

## Related

- [Email Tracking Parameters](/email-tracking-parameters.md)