Group-Level Unification (GLU) is an advanced feature that connects multiple brand panels belonging to the same corporate group, helping companies deliver consistent, personalized communication across all of them. It matches user data across those brands into one unified view. That unified data then powers segmentation and personalization, so you can coordinate marketing across channels for customers who are shared between your brands.
Consider a company that runs several brands. Some shoppers interact with more than one of them. Without GLU, the company cannot recognize that a shopper on Brand A is the same person as a shopper on Brand B, which leads to three problems:
Lost sales. When a shopper finds one brand's product too expensive, you cannot offer them a similar, more affordable product from another of your brands.
Repetitive or conflicting messaging. A shopper can receive overlapping or contradictory messages from different brands in the same company, which causes frustration and disengagement.
Missed cross-brand opportunities. You cannot offer complementary products or services to the same shopper across your brands.
Get started with Group-Level Unification Overview.