--- title: "FAQ about Mobile App Metrics" slug: "faq-mobile-app-metrics" description: "This FAQ page answers questions about mobile app metrics." tags: ["app analytics faq", "app statistics faq"] updated: 2026-07-12T11:34:49Z published: 2026-07-12T11:34:49Z canonical: "academy.insiderone.com/faq-mobile-app-metrics" --- > ## Documentation Index > Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt > Use this file to discover all available pages before exploring further. # FAQ about Mobile App Metrics ## When does the Total User Count increase? Insider defines the new user when they start and end the first session after the first download. So the total user count increases when a new user completes their first session. ## When does the Total User Count decrease? If you use Uninstall Analytics, this count decreases at 00:00. If you don't use it, the Total User Count is updated after you send any push notification. ## Can we see the Opt-in Rate day by day on the panel? No. You can see only the up-to-date Opt-in Rate. ## Is Session Graph the same concept as Active Users Today? No, it is not. Active Users Today refers to the unique users who open the app at least 1 time per day. But the Session on the Sessions Graph isn't unique. Take, for example, a user who opens the app 2 times a day. In this case, the count of Active Users Today increases by 1 while the count of Sessions increases by 2. ## What does the New User Graph show? The New User Graph shows the number of new users who perform their first session in the app. You can see the monthly data on the graph. ## Are users who uninstall the application and reinstall it counted in the New User Metric? These users are added in the New User Statistics on Android 8.0 or higher versions and all iOS versions, as their UDID changes, while they are not added in the New User Statistics on Android versions lower than 8.0, as their UDID will remain the same. ## Is it common to see only iOS devices on the Most Used Device Models Graph? There are more than 200 different device models on the Android platform. iOS has more or less 25 different models. Therefore, when the total Android user count is divided by the model count, the user count per model is usually less on Android. ## What does Total User mean? Total User means the number of users who already have the application with the Insider SDK. This number is updated dynamically. ## How does the App Usage by Day and Hour Graph work? The App Usage Graph shows users' activity in the app by day and hour. The color gets darker when activity increases. This graph is also known as a heat map. ## What is the refresh frequency of the App Usage Graph? The graph shows the previous 4 weeks of data and activity. ## How can we pass revenue data to Insider? Revenue data will be collected via the Tracking Revenue integration. Refer to [Android](https://academy.insiderone.com/docs/android-track-revenue), [iOS](https://academy.insiderone.com/docs/ios-track-revenue), [React Native](https://academy.insiderone.com/docs/react-native-track-revenue), [Flutter](https://academy.insiderone.com/docs/flutter-track-revenue), and [Cordova](https://academy.insiderone.com/docs/cordova-track-revenue) guides for the respective integrations. ## Why does our conversion campaign have inconclusive/significance even though the uplift is extremely high? The campaign must be above a certain threshold; there will not be enough data for the significance to be conclusive. In a nutshell, we need to wait for some data to be collected for training. ## Can we see the analysis and the performance of the Message Center? No, user behavior analytics are not available right now. ## What is mobile attribution? Mobile attribution is the process of tracking where users discover your app and linking them to key actions in their journey toward becoming customers. ## Can we track conversion metrics without revenue tracking? Yes, you can track the conversions even if you do not integrate the revenue tracking. However, if your application has a transaction process, revenue tracking is crucial for monitoring campaign performance in terms of revenue. ## Related - [Mobile App Suite Home Page Analytics](/mobile-app-suite-home-page-analytics.md) - [Overall App Templates Analytics](/overall-app-template-analytics.md) - [App Templates: Campaign Level Analytics](/app-template-campaign-level-analytics.md)