---
title: "FAQ about Email Frequency Capping"
slug: "faq-about-email-frequency-capping"
description: "This FAQ page answers questions about email frequency capping."
tags: ["email faq", "email frequency capping"]
updated: 2026-07-12T12:31:37Z
published: 2026-07-12T12:31:37Z
canonical: "academy.insiderone.com/faq-about-email-frequency-capping"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# FAQ about Email Frequency Capping

Frequency Capping is a one-time setup that controls the maximum number of emails your contacts will receive within a specific time range.

## How are Frequency Capping limits set?

[Channel Frequency Capping Settings](https://academy.useinsider.com/docs/advanced-settings#channel-frequency-capping) can be found under **InOne Settings** > **Advanced Settings**. To activate the feature, you only need to check the respective box. Once the feature is activated, you can apply limits based on daily and weekly sendings, per your engagement strategy.

## Is there a way to bypass the Channel Frequency Capping in some campaigns?

Yes, each campaign has a bypass option. To turn off the defined delivery limit, click the checkbox "Bypass Channel Frequency Capping" on the Launch Step of your campaign. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screen%20Shot%202022-03-07%20at%2000.45.27.png)

## What happens if the subscriber does not have any past events?

Your recipient will receive the campaign if they don't have any past events.

## What email campaign types count towards the frequency capping?

Promotional, Recurring, and Experiment campaign types will add to the default frequency capping.

## Are there any limitations on Frequency Capping?

Currently, it is not possible to use the Frequency Capping feature with A/B and Send Time Optimized campaigns.

## Does frequency capping apply across multiple brands, panels, or accounts?

Channel Frequency Capping is configured and evaluated per panel (account), under **InOne Settings** > **Advanced Settings**. It limits the number of emails a contact receives from that single panel. As documented, it does not pool send volume across separate panels or brands. If you operate several brands in separate panels and need a single shared pressure limit across all of them, check with your Insider One account team about the current options.

## Is it possible to send recurring campaigns with Frequency Capping?

It is. Please note that the recipients receiving the recurring campaigns may vary.

## Can we use the Frequency Capping when automated warm-up is enabled?

You can not use Frequency Capping during the automated warm-up period.

## Related

- [FAQ about Email Campaigns](/faq-about-email-campaigns.md)
- [FAQ about Email Deliverability](/faq-about-email-deliverability.md)
- [FAQ about Email Analytics](/faq-about-email-analytics.md)
- [Email Channel Frequency Capping](/email-channel-frequency-capping.md)