---
title: "Facebook Custom Audiences Integration for Journeys"
slug: "facebook-custom-audiences-integration-for-journeys"
description: "This article explains the requirements to use Facebook Custom Audiences in your journeys."
tags: ["architect channel", "architect facebook", "architect integration", "integrate architect facebook", "journey facebook"]
updated: 2025-12-09T06:10:17Z
published: 2025-12-09T06:10:17Z
canonical: "academy.insiderone.com/facebook-custom-audiences-integration-for-journeys"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook Custom Audiences Integration for Journeys

Your title goes hereBefore starting the integration, you can read about [Facebook Custom Audiences in Architect](https://academy.useinsider.com/docs/facebook-custom-audiences).

To use Facebook Custom Audiences in your journeys:

- You must pass users' email addresses and GDPR opt-in information to Insider. Otherwise, users cannot be matched with the user ID that Insider initially assigns. For further details, refer to [Facebook Custom Audiences Integration](https://academy.useinsider.com/docs/integration-guides-facebook-custom-audiences-integration).
- You need to have a Facebook Business Manager account. For further information, refer to the [Facebook Business Help Center](https://www.facebook.com/business/help/113163272211510?id=180505742745347).
- You need a Facebook Ads account connected to your Facebook Business Manager account. For further information, refer to [Facebook Business Help Center](https://www.facebook.com/business/help/910137316041095?id=420299598837059).
- You need admin permissions to the Facebook Ads account you plan to use on Architect. Your Facebook Business Manager admin can grant these permissions.
- You need to accept the Terms and Conditions of your ad account.
- You must have one of the following roles in your Facebook Ads account: Analyze, Manager, Advertise.
- You must accept [Facebook's Custom Audiences Terms](https://www.facebook.com/ads/manage/customaudiences/tos.php) for the Facebook Ads Account you plan to use on Architect.
- Insider One team will enable the Facebook channel for your journeys.

You can refer to [Troubleshooting](https://academy.useinsider.com/docs/architect-facebook-custom-audiences-troubleshooting) for questions.

## Related

- [Architect Channel: Using Facebook Custom Audiences](/architect-setting-up-facebook-custom-audiences.md)
- [Architect Channel: Facebook Custom Audiences Analytics](/architect-facebook-custom-audiences-statistics.md)
- [Architect Channel: Facebook Custom Audiences Troubleshooting](/architect-facebook-custom-audiences-troubleshooting.md)
- [Facebook Custom Audiences Integration](/integration-guides-facebook-custom-audiences-integration.md)