--- title: "Microsoft Dynamic CRM" slug: "external-platform-integrations-microsoft-dynamics-crm" description: "Covers the Microsoft Dynamics CRM integration with Insider One, including connecting the platforms, synchronizing CRM data, mapping customer fields, and using Dynamics data in Insider One." tags: ["microsoft dynamics crm"] updated: 2026-08-31T13:12:18Z published: 2026-08-31T13:12:18Z canonical: "academy.insiderone.com/external-platform-integrations-microsoft-dynamics-crm" --- > ## Documentation Index > Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt > Use this file to discover all available pages before exploring further. # Microsoft Dynamics CRM Microsoft Dynamics CRM is a customer relationship management platform available as a cloud or on-premises installation. Microsoft Dynamics CRM helps businesses manage, track, and store information for current and potential customers. Utilizing Insider One’s connection with Microsoft Dynamics CRM, you can engage and activate those users with rich, 1:1 cross-channel journeys or personalized messaging opportunities on platforms such as email, SMS, WhatsApp, and mobile apps. #### Sync user data with Insider One for greater retention You can easily sync user data to engage customers based on their lifecycle stage. For example, you can celebrate champion customers or reactivate those at risk of churning. #### Sync leads with Insider One for an engaging acquisition experience You can share your leads with Insider One and turn them into champion customers through personalized, multichannel onboarding journeys. **Get started with** [**Sending Microsoft Dynamics CRM Data to Insider One**](https://academy.insiderone.com/docs/sending-microsoft-dynamics-crm-data-to-insider) **now.** ## Related - [Send Microsoft Dynamics CRM Data to Insider One](/send-microsoft-dynamics-crm-data-to-insider-one.md)