---
title: "Lytics"
slug: "external-platform-integrations-lytics"
description: "Connect Lytics with Insider to synchronise customer data, events and attributes and unlock deeper personalisation and analytics."
tags: ["salesforce", "salesforce integration"]
updated: 2026-06-12T12:18:45Z
published: 2026-06-12T12:18:45Z
canonical: "academy.insiderone.com/external-platform-integrations-lytics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Lytics

Lytics is a Customer Data Platform (CDP) that empowers businesses to harness the power of data to drive personalized marketing initiatives and enhance customer experiences.

The integration between Lytics and Insider One synchronizes customer data, events, and attributes, enabling brands to leverage Lytics' comprehensive audience profiles and event data within Insider One's powerful personalization platform.

**Get started with** [**Integrate Lytics with Insider One**](/docs/integrate-lytics-with-insider) **now.**

## Related

- [Integrate REVIEWS.io with Insider One](/integrate-reviews-io-with-insider-one.md)