---
title: "Facebook Ads (Meta)"
slug: "external-platform-integrations-facebook-ads-meta"
description: "Covers Insider One's Facebook (Meta) Ads integration: predictive segments in campaigns, sending segments, and adding/removing journey users from ad audiences."
tags: ["facebook ads", "facebook remarketing"]
updated: 2026-04-29T10:08:45Z
published: 2026-04-29T10:08:50Z
canonical: "academy.insiderone.com/external-platform-integrations-facebook-ads-meta"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook Ads (Meta)

Facebook Ads allows businesses to create and run Facebook campaigns using self-serve tools and track their performance with easy-to-read reports.

Facebook Ads offers your business different ad types and placements to reach your audience with the right content. With Facebook Ads and Insider One together, you can create high-converting, hyper-personalized ads that help you spend your resources most effectively.

#### Leverage Predictive Segments in your ad campaigns

You can fuel your ad campaigns with ready-to-use micro-segments that predict users' future intent and affinities by analyzing their past behavior and other data points.

#### Send segments to Facebook

You can re-engage with your users by sending segments to Facebook. For example, you can target cart abandoners and entice them to complete their purchase.

#### Add users to your ad audiences within your cross-channel journeys

You can add all users who reach a specific point in your cross-channel journey to the Facebook Audience of your choice.

#### Remove users from your ad audiences within your cross-channel journeys

You can remove all users who reach a specific point in your cross-channel journey from the Facebook Audience of your choice, ensuring you spend precious ad resources only where they will provide value.

**Get started with** [**Facebook Ads Remarketing Integration**](/v1/docs/facebook-ads-remarketing-segment) **now.**