---
title: "URL Redirects"
slug: "eureka-url-redirects"
tags: ["delete url redirects", "edit url redirects", "eureka settings", "eureka url redirects", "url redirects"]
updated: 2026-04-24T10:30:08Z
published: 2026-04-24T10:30:08Z
canonical: "academy.insiderone.com/eureka-url-redirects"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Eureka: URL Redirects

On ecommerce websites, subpages may differ from the standard pages, such as the home, category, listing, product detail, cart, or checkout success page. They are typically used for specific brand store pages, knowledge base pages for onboarding processes or features, and influencer or specialized marketing pages. Users usually reach these pages through advertisements or the search bar. For example, you can redirect your users to category, brand, contact us, customer service, shipment information, service hours, or any other blog pages. You can map specific search terms or phrases to the page links using **URL Redirects** to make this possible.

In this article, you can find answers to the following questions:

- [How can I add URL Redirects?](/docs/eureka-url-redirects#add-url-redirects)
- [How can I edit or delete URL Redirects?](/docs/eureka-url-redirects#adjust-url-redirects)
- [How do my users see the URL Redirects?](/v1/docs/eureka-url-redirects#how-users-see-the-url-redirects)
- [What are the example scenarios for URL Redirects?](/v1/docs/eureka-url-redirects#example-scenario)
- [What are the limitations of setting URL Redirects?](/v1/docs/eureka-url-redirects#limitations)

## Add URL Redirects

1. On the Eureka listing page, click **Settings** > **Redirects**.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-121A4SBS.png)

1. Click the **Add Redirect** button to create a new URL redirect.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-7J5BX4QD.png)

1. Detail the URL, Label, and Rules to manage redirection events. Click the **Add** button, and it will be listed among the other redirects.

- **URL**: The destination to be redirected to when the specified keyword rules are matched. (e.g., brand, category, contact us, FAQ pages, etc.)
- **Label**: The name for the destination to be shown on the pop-up makes URL Redirects more customer-friendly.
- **Rules**: Add rules to identify the user’s intent and redirect accordingly. Rules include Event, Match, and Keyword criteria.
  - **Event Types**: **Redirect** occurs when a keyword match is met. The specified URL is shown on the customized search pop-up with the defined label. You can use **No Redirect** events to hide the Redirect on the pop-up when a certain keyword match is met. Let’s say you have a brand called “My Brand,” which includes products from several categories, like shoes and bags. There is a sale in “My Brand“ for shoes, and you want to redirect your users to a specific listing page, “*mystore.com/mybrand/shoes*“. You can use the rule **“Redirect”** if the search term contains “My Brand”. But when users search for “My Brand bags, “they will see the redirect rule for shoes. To prevent this, you can add the **No Redirect** rule if the search term contains “My Brand bags. “
  - **Match Types**: When you select the **exact match** type, the Eureka engine looks for exact matches. It is used for specific terms. When you choose the **"contains" match type**, "Redirect" is displayed in the pop-up if the keyword is found in the search term. It is used for search phrases.
  - **Keywords**, also known as search terms, are the most crucial aspect of identifying users' intent. Eureka engine compares keywords with users' search queries. In addition, keywords are not case-sensitive.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-18ILNDUL.png)

## Adjust URL Redirects

Consider your existing URL Redirects. You need to update them to improve the user experience. For example, you already have the redirect rule for “customer service“ → *http://mystore.com/customer-service*. Then, you check the No Results analytics and find that users couldn’t find any results for the "helpline.” Therefore, you might need to update the URL redirect rules to include the query “helpline.”

1. To edit it, go to the Eureka listing page and click **Settings** > **Redirects**. Click the **Edit** icon next to the URL Redirect you want to change.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-OLLVTEC7.png)

1. Make the necessary changes and click the **Save** button.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-Q5AMN5MS.png)

1. If you want to remove a campaign page from the URL redirects because the campaign is no longer active, click the **Delete** icon against it on the listing page.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-DMZPZ6DN.png)

## How users see the URL Redirects

When the defined rules for the user’s search term are met, users will see the link at the top of the pop-up. They will be redirected to the specified page when they click on that card.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/7bff65cd-400f-4238-baa4-1007609a04b6.png)

## Example Scenario

You put the following rules to redirect to products in the sale from Brand X → Sneakers on URL *https://eurekabeststore.com/en/brandx-sneakers-sale.*

| Event Type | Match Type | Rule |
| --- | --- | --- |
| Redirect | Exact | Brand X sale |
| Redirect | Contains | Brand X sneakers |
| No Redirect | Exact | Brand Y sneakers |
| No Redirect | Contains | pants, socks, underwear |

Results for the specific search terms would seem like this:

| User's Search Term | No Redirect & Exact Match | Redirect & Exact Match | No Redirect & Contains | Redirect & Contains | Is the Link shown? |
| --- | --- | --- | --- | --- | --- |
| Brand X | **x** | **x** | **x** | ✓ | Yes |
| Brand X pants | **x** | **x** | ✓ | ✓ | No |
| Brand X sale | **x** | ✓ | **x** | **x** | Yes |
| Brand Z sale | **x** | **x** | **x** | **x** | No |
| Brand Y sneakers | ✓ | **x** | **x** | ✓ | No |

## Limitations

- The URL should be less than 1000 characters.
- Each keyword should be less than 50 characters.
- Keywords should consist of alphanumeric characters.
- Redirects are displayed in a pop-up after catalog indexing is complete.

> [!NOTE]
> Clicks on URL Redirection Banners displayed within the Eureka pop-up are not logged. However, if you have integrated the [Eureka Search API](/v1/docs/eureka-search-api) into your website and are using the API to manage the front end, you can log URL redirect interactions through your own tracking system.

## Related

- [Create a Eureka Campaign](/create-eureka-campaign.md)
- [Eureka](/eureka-overview.md)