---
title: "Email Campaign Types"
slug: "email-campaign-types"
description: "Learn the two Insider One email campaign types, Single and Recurring, and how to run A/B experiment tests on single-send campaigns."
tags: ["email types", "recurring email", "single email", "email experiment"]
status: "update"
updated: 2026-09-06T19:43:33Z
published: 2026-09-06T19:43:33Z
canonical: "academy.insiderone.com/email-campaign-types"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Email Campaign Types

On the [Email Campaigns page](https://academy.insiderone.com/docs/email-campaigns-page), click the **Create** button to see the following campaign types:

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Aug%2008%2017-04-59.png)

- [Single](https://academy.insiderone.com/docs/single-campaigns): One-off emails to notify your recipients about promos, offers, and discounts
- [Recurring](https://academy.insiderone.com/docs/recurring-campaigns): Periodic emails to keep your recipients informed and engaged

If you are sending a Single email and want to test different variants, you can also send your campaign as an [Experiment (A/B)](https://academy.insiderone.com/docs/experiment-ab-campaigns) campaign.