---
title: "Dynamic Content in Design Agent"
slug: "dynamic-content-in-design-agent"
description: "Personalize Design Agent campaigns in Insider One with dynamic content: insert attributes and event parameters, set fallback values, and protect PII."
updated: 2026-07-07T14:20:36Z
published: 2026-07-07T14:20:36Z
canonical: "academy.insiderone.com/dynamic-content-in-design-agent"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Dynamic Content in Design Agent

Dynamic content lets you insert personalized text into campaigns created with Design Agent. At runtime, placeholders are replaced with each user's actual attribute or event parameter values, so every visitor sees content specific to them.

Dynamic content becomes available after Design Agent produces its first design. Simply click on the text, tap the **@ button**, and choose the attribute or event parameter you want to use.

Dynamic content enables:

- Per-user personalization in AI-generated campaigns.
- Reuse of the same personalization logic you already use across Email, SMS, Journeys, and other channels.
- Consistent, relevant onsite experiences without duplicating campaigns for different audiences.

## Supported data types

| Type | Description |
| --- | --- |
| [Default attributes](/v1/docs/default-attributes) | System-level user attributes such as name, city, browser language, and more |
| [Custom attributes](/v1/docs/create-a-custom-attribute) | User attributes tracked via Insider One's data layer that you defined |
| [Event parameters](/v1/docs/create-a-custom-event-parameter) | Parameters from the last occurrence of a tracked user event |

> [!NOTE]
> PII protection:
> 
> Attributes and event parameters marked as PII, either by default or manually by your team, are excluded from the dynamic content picker and cannot be selected when creating a campaign. If an attribute already used in a live campaign is later marked as PII, the campaign is automatically deactivated to prevent PII exposure.

## How to add dynamic content

Dynamic content is only available after the first design is produced.

1. Open **Design Agent** and complete the generation flow.
2. In the design editor, click on the **text element** you want to personalize. The **@ button** appears on the selected text element.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-9P52R0N2.png)

1. Click @. The Dynamic Content picker opens.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-75AAC0BK.png)

1. Browse or search the categorized list and select the value you want to insert.
2. Set a fallback value. This is the text shown to users who do not have the selected attribute or event data available. We suggest you always set a fallback to ensure every user sees a complete message.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-RKLLSN77.png)

1. The placeholder appears as a **chip** in the editor. The underlying template stores it as a marker that is replaced at runtime.
2. Save and publish your campaign.

## How dynamic content is resolved at runtime

When a user views the campaign:

- User data is fetched from Insider One's [Unified Customer Data (UCD)](/v1/docs/unified-customer-database-overview).
- Each placeholder is replaced with the user's actual attribute or event parameter value.
- If the data is unavailable for a user, the fallback value is shown instead.

> [!NOTE]
> First load behavior:
> 
> Dynamic content is resolved client-side. Personalized values appear on the user's second page interaction, not on the first page load. Plan campaign design and testing accordingly.

## Limitations

- Dynamic content is only available for text elements.
- Dynamic content can only be added after the first design is generated by Design Agent, not during the generation step.
- PII-marked attributes and event parameters cannot be used.

## Related

- [FAQ about Design Agent](/design-agent-faq.md)
- [Branding Settings for Design Agent](/branding-settings-for-design-agent.md)
- [Prompt Library for Design Agent](/prompt-library-for-design-agent.md)
- [Design Agent](/design-agent.md)
- [Inline Templates of Design Agent](/inline-templates-of-design-agent.md)
- [Figma Support for Design Agent](/design-agent-figma-support.md)