---
title: "Delivery Devices"
slug: "delivery-devices"
description: "Choose in Insider One whether an App Push campaign reaches each user’s last active device or all devices, and see how analytics count each device."
updated: 2026-10-30T08:54:31Z
published: 2026-10-30T08:54:31Z
canonical: "academy.insiderone.com/delivery-devices"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Delivery Devices

Many of your users have your app installed on more than one device, e.g., a phone and a tablet.

With **Delivery Devices**, you choose for each App Push campaign whether the message goes only to each user's last active device or to all of their devices.

This guide explains the following concepts:

- [Editing and duplicating](/docs/delivery-devices-for-app-push#editing-and-duplicating)
- [How All Devices delivery works](/docs/delivery-devices-for-app-push#how-all-devices-delivery-works)
- [Delivery Devices and Campaign Operating System](/docs/delivery-devices-for-app-push#delivery-devices-and-campaign-operating-system)
- [Analytics](/docs/delivery-devices-for-app-push#analytics)

On the **Launch** step, the **Delivery Devices** card sits directly under **Activation Status**. It is available for [Single](/v1/docs/single-app-push), [Recurring](/v1/docs/recurring-app-push), [Conversion](/v1/docs/conversion-app-push), [Cart Reminder](/v1/docs/cart-reminder-app-push), and [Geofence](/v1/docs/geofence-app-push) App Push campaigns, for every account.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot at Oct 30 11-53-38.png)

| Option | Description | When to use |
| --- | --- | --- |
| **Last Active Device (default)** | Send your message only to the last active device of each user, as before. | Keep today's behavior, one notification per user. |
| **All Devices** | Send your message to all devices of each user. | Reach users on every device they use. |

- **Before You Launch** shows if your message will be sent to all devices of each user or only to the last active device of each user.
- Campaign details show your selection in the **Delivery Devices** row, under **Campaign Operating System**.

## Edit and duplicate

- You can change the selection while the **Launch** step is editable: a **scheduled** **Single** push before it is sent, a **Recurring** push while it is waiting for its **next run** or **running**. Pause a running **Conversion** push before changing it. **Completed** and **stopped** campaigns are locked.
- Duplicating a campaign keeps its selection.
- Campaigns created **before** Delivery Devices was available use **Last Active Devic**e.

## How All Devices delivery works

- One notification goes to each of the user's devices that has push permission. Devices with notifications turned off are skipped, and the user still receives it on their other devices.
- For [Conversion](/v1/docs/conversion-app-push), [Cart Reminder](/v1/docs/cart-reminder-app-push), and [Geofence](/v1/docs/geofence-app-push) pushes, one trigger sends the notification once to each device.
- Frequency capping counts once per user per campaign, regardless of how many devices receive it.
- In A/B tests, all devices of a user receive the same variant.
- A user in the control group receives the push on none of their devices.
- If the app is uninstalled from one device, or the user logs out on one device, only that device stops receiving pushes.

## Delivery devices and campaign operating system

You can choose **All**, **iOS**, or **Android** as the campaign operating system for every app push type.

| Delivery Devices | Operating system: iOS or Android |
| --- | --- |
| **All Devices** | Only the user's devices on the selected platform receive the push. |
| **Last Active Device** | The user receives the push only if their last active device is on the selected platform. Example: If the last active device is an iPhone and the campaign is Android only, this user receives no push. |

## Analytics

App Push metrics count messages, not unique users, so with **All Devices** a user with several devices can be counted more than once.

| Metric | Counted per | With All Devices |
| --- | --- | --- |
| **Targeted, Sent, Dropped** | Message (device) | A user with two devices can count as two. |
| **Delivered, Undelivered** | Device | One per device the push reached or failed on. |
| **Opens** | Device | Opening on two devices counts as two opens. |
| **Conversions** | User | Counted once per campaign, even if the user received the push on several devices. A purchase on another device of the same user can be credited to the campaign. |
| **Revenue** | Purchase | Not duplicated by multiple devices. |

- Delivery Rate and Open Rate stay comparable, because both sides of the ratio count devices.
- Conversion Rate can look lower for All Devices campaigns, because conversions are counted per user while deliveries and opens are counted per device.
- The audience count on the **Segment** step counts users, so Targeted can be higher than that number on All Devices campaigns.
- With Last Active Device, each user has one device, so numbers are calculated exactly as before.