---
title: "Content Optimizer Analytics"
slug: "content-optimizer-analytics"
description: "After launching your Content Optimizer campaign, you can track which variant of the change performs best."
tags: ["app content optimizer", "content optimizer"]
updated: 2026-01-12T12:13:27Z
published: 2026-01-12T12:13:27Z
canonical: "academy.insiderone.com/content-optimizer-analytics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Content Optimizer Analytics

After launching your Content Optimizer campaign, you can track which variant of the change performs best.

This guide explains the following:

- [Filtering](/docs/content-optimizer-analytics#filtering)
- [Export](/docs/content-optimizer-analytics#export)
- [Metrics](/docs/content-optimizer-analytics#metrics)
- [Graph](/docs/content-optimizer-analytics#graph)
- [Variations](/docs/content-optimizer-analytics#variations)

1. Go to **Campaigns** > **Experimentation** > **App Content Optimizer**.

2. Click the **See Analytics** button against the campaign you want to analyze.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1768219913575.png)

Your dashboard will look like the following example.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1768219927153.png)

## Filtering

You can filter your metrics by **Platform** and **Primary Goal**.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Mar%2008%2012-08-25.png)

You can also see your metrics based on a specific date range.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Mar%2008%2012-10-32.png)

## Export

Click the **Export** button to download a report in XLS format.

## Metrics

Your dashboard offers **Users**, **Primary Goal Conversion**, **Primary Goal Conversion Rate**, and **Revenue** metrics.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Mar%2008%2012-03-46.png)

You can also click the **Show Details** button to see the create and start dates, creator, and segment of your campaign.

## Graph

The graph displays the number of users in your Variant and Control Group over time.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Mar%2008%2012-13-04.png)

## Variations

The data table displays your variations along with the variable you changed to create your test, and the following metrics:

- **Users**: The number of unique users who viewed your content optimization in the app.
- **Conversions**: The number of users who performed the primary goal event.
- **Conversion Rate**: The percentage of users who performed the primary goal event.
- **Uplift**: The increase or decrease in performance compared to the control group.
- **Significance**: Indicates if the users' change in behavior is a result of the test. Statistical signification variants indicate that the A/B/n test was successful.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Mar%2008%2012-04-01.png)