---
title: "Category Optimizer"
slug: "category-optimizer"
description: "Covers Category Optimizer in Insider One, including AI-powered category ranking, personalized ordering, campaign setup, targeting, testing, and performance analysis."
updated: 2026-02-27T14:25:32Z
published: 2026-02-27T14:25:36Z
canonical: "academy.insiderone.com/category-optimizer"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Category Optimizer

Users sometimes have difficulty navigating a mobile website, leading to high exit rates. Category Optimizer enables you to create a menu bar tailored to your users, helping them navigate your website more easily and enhancing their personalized experience.

With Category Optimizer, you can reorganize your menu listings and categories [manually](/v1/docs/changing-category-order-manually) or [dynamically](/v1/docs/changing-category-order-dynamically), based on each user's data.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screen%20Shot%202022-06-30%20at%2017.40.32.png)

> [!NOTE]
> The Category Optimizer requires an additional system rule. Contact the Insider One team for details.

## Related

- [Change Category Order Manually](/change-category-order-manually.md)
- [Change Category Order Dynamically](/change-category-order-dynamically.md)