---
title: "Campaign Rules"
slug: "campaign-rules"
description: "Explains Campaign Rules, the real-time conditions, such as page type, user behavior, weather, and traffic source that determine when a campaign shows."
tags: ["campaign rules", "trigger campaigns"]
updated: 2026-09-24T07:08:51Z
published: 2026-09-24T07:08:51Z
canonical: "academy.insiderone.com/campaign-rules"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Rules

Campaign Rules define the conditions under which a campaign is displayed to a user. While Segments determine who is eligible for a campaign based on their profile and historical behavior, Rules determine the real-time context in which the campaign appears, such as the page the user is on, what they have in their cart, how they behave on the page, or where they came from.

Rules are evaluated at the moment of display. A user who qualifies for a segment may still not see a campaign if they do not meet the active rules at that time.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-NTXTGOW3.png)

You can apply multiple rule groups to a single campaign. When multiple rules are used together, all conditions must be met for the campaign to display.

You can trigger your campaigns based on the following condition groups:

- [Page Rules](/docs/page-rules)
- [Page Behavior](/docs/page-behavior-rules)
- [Weather Rules](/docs/weather-rules)
- [Browser Storage Rules](/docs/browser-storage-rules)
- [User Rules](/docs/user-rules)
- [Custom Rules](/docs/custom-rules)
- [Data Layers](/docs/data-layers)
- [Website Trigger](/docs/website-trigger)
- [Traffic Source](/docs/traffic-source)
- [Purchasing Behavior](/docs/purchasing-behavior)
- [Data Match](/v1/docs/data-match)

> [!NOTE]
> Most rule groups depend on your website mapping, which is configured during [Insider Tag integration](/v1/docs/initial-website-integration-insider-tag). Page type, product data, category data, and cart information are all sourced from your system rules. If a rule does not behave as expected, verify that the relevant system rules are correctly implemented.
> 
> For full system rules coverage, implement the [Insider Web SDK](/v1/docs/insider-web-sdk-integration-guide). Partial implementations may limit which rule groups are available for your campaigns. If you encounter issues, [submit a request](/v1/docs/create-a-support-ticket) via the Insider One Help Center.

## Related

- [Page Rules](/page-rules.md)
- [User Rules](/user-rules.md)
- [Weather Rules](/weather-rules.md)
- [Custom Rules](/custom-rules.md)
- [Page Behavior](/page-behavior.md)
- [Browser Storage Rules](/browser-storage-rules.md)
- [Data Layers](/data-layers.md)
- [Website Trigger](/website-trigger.md)
- [Purchasing Behavior](/purchasing-behavior.md)
- [Traffic Source](/traffic-source.md)
- [Data Match](/data-match.md)