---
title: "Behavior Analytics"
slug: "behavior-analytics"
description: "Explains Behavior Analytics, covering Funnel, Flow, Event Analytics and Retention Cohorts to analyze user behavior across web, app and API."
tags: ["user analytics"]
updated: 2026-08-28T12:57:14Z
published: 2026-08-28T12:58:13Z
canonical: "academy.insiderone.com/behavior-analytics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Behavior Analytics

Behavior Analytics helps you better understand your user data in [Insider One's Unified Customer Database](/v1/docs/unified-customer-database-ucd) across all channels, such as web, application, and API.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screensho09.png)

With the following Behavior Analytics options, you can analyze your users' behavior and actions:

- [Funnel Analytics](/docs/user-analytics-funnel-analytics)
- [Flow Analytics](/docs/user-analytics-flow-analytics)
- [Event Analytics](/docs/user-analytics-event-analytics)
- [Retention Cohort](/docs/user-analytics-retention-cohort)

[Introduction to BA](https://player.vimeo.com/video/1172835099?badge=0&autopause=0&player_id=0&app_id=58479)

> [!NOTE]
> If this video does not load in your region, you can watch it on our [YouTube Channel](https://youtu.be/bZlaMMq7BJ0).

> To activate this feature for your account, contact the Insider One team.

## Related

- [Behavior Analytics: Flow Analytics](/behavior-analytics-flow-analytics.md)
- [Behavior Analytics: Funnel Analytics](/behavior-analytics-funnel-analytics.md)
- [Behavior Analytics: Event Analytics](/behavior-analytics-event-analytics.md)
- [Behavior Analytics: Retention Cohort](/behavior-analytics-retention-cohort.md)