---
title: "Audience and Segments"
slug: "audience-segments-overview"
description: "Users and Segments overview. Learn how Insider defines, groups, and manages user profiles and audience segments for targeting and personalization."
tags: ["ucd", "unified customer database"]
updated: 2026-04-17T12:00:31Z
published: 2026-04-17T12:01:09Z
canonical: "academy.insiderone.com/audience-segments-overview"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Audience and Segments

Identifying your target audience is the first step to building a winning marketing campaign. Acquiring and managing your audience requires focusing on who your business will serve and why customers like your brand and products.

Understanding your potential and existing customers is crucial. This will help you convert new customers and build long-term relationships. Insider enables you to collect data from multiple sources and data points, stitching them together to create comprehensive user profiles.

These data-rich profiles define audience segments based on their behavior, interests, unique attributes, affinity, purchase history, and more. When you apply advanced audience segmentation capabilities, you can center your marketing efforts on the customer with greater flexibility and control.

## Related

- [Segments](/segments.md)
- [Suppressions](/suppressions-management.md)
- [Audience Analytics](/audience-analytics.md)
- [Upload History](/upload-history-launch-step.md)