---
title: "Predictive Segments"
slug: "audience-predictive-segments"
description: "Predictive Segments reference. Learn how Insider One uses AI to forecast user behavior, build segments like “likely to convert” or “at risk,” and activate more intelligent targeting."
tags: ["predictive segmentation", "predictive segments"]
updated: 2026-04-12T18:19:13Z
published: 2026-04-12T18:19:32Z
canonical: "academy.insiderone.com/audience-predictive-segments"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Predictive Segments

Predictive Segments enable you to target users with AI-backed predictions based on their behaviors and personal interests.

With the help of Insider’s Predictive Segmentation technologies, you can leverage algorithms that predict users' likelihood to purchase and segment users based on their interests and purchase behaviors to achieve a higher ROI in your campaigns and increase your conversion rates, customer retention, and loyalty.![This image shows the predictive segments.](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/pred1.png)

On **Segments** > **Predictive Segments**, you can use the following options based on their availability for your account:

- [Likelihood to Purchase](https://academy.useinsider.com/docs/likelihood-to-purchase)
- [User Engagement](/v1/docs/user-engagement)
- [Customer Lifecycle Status](https://academy.useinsider.com/docs/customer-lifecycle-status)
- [Discount Affinity](https://academy.useinsider.com/docs/discount-affinity)
- [Attribute Affinity](https://academy.useinsider.com/docs/attribute-affinity)