---
title: "Use Cases"
slug: "architect-use-cases"
description: "Architect use cases for different strategies, like cart abandonment, form abandonment, replenishment, ancillary purchase, etc."
tags: ["journey use case", "omnichannel", "omnichannel journey", "architect use case"]
updated: 2026-07-12T09:39:23Z
published: 2026-07-12T09:39:23Z
canonical: "academy.insiderone.com/architect-use-cases"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Architect Use Cases

Certain strategies have always been essential for improving marketing. We'd like to share some tips with you!

You can, for instance, target a new user who visits your website and signs up with an email address after waiting 6 hours. If they do not make any purchases, you can send another email. Already 1 week has passed, and there have been no purchases? You can now send a reminder email!

You can also run a journey to target Cart Abandoners, triggered by the default "cart abandonment" starter. You can use different time frames, use multiple channels, and offer discount codes in the last channel you used to communicate with your users to convert them.

To deliver a consistent shopping experience across channels, you can start your journey based on on-site triggers and show your users different messages across channels at different time frames.

After connecting all the channels, you can orchestrate them using any of the ready-to-use templates, which are prebuilt to follow best practices. These templates can personalize the user experience across multiple channels to boost conversions and user engagement.

Based on your brand's needs, you can run your journeys with the following use cases and many other tailored ones:

- [Cart abandonment](https://academy.useinsider.com/docs/cart-abandonment)
- [Browse abandonment](https://academy.useinsider.com/docs/browse-abandonment)
- [New User Registration](/docs/new-user-registration)
- [Welcome/Onboarding](/docs/welcome-onboarding)
- [Cross-selling](https://academy.useinsider.com/docs/cross-selling)
- [User Reactivation (Win-Back)](/docs/user-reactivation)
- [Post-purchase](https://academy.useinsider.com/docs/post-purchase)
- [Replenishment](/docs/replenishment)
- [First Time Buyer to Repeat](https://academy.useinsider.com/docs/first-time-buyer-to-repeat)
- [Birthday](https://academy.useinsider.com/docs/birthday)
- [Lead generation](https://academy.useinsider.com/docs/lead-generation)
- [Install](https://academy.useinsider.com/docs/architect-install)
- [Uninstall](/docs/uninstall)
- [Form Abandonment](/docs/form-abandonment)
- [App Download](/docs/app-download)
- [Wishlist](https://academy.useinsider.com/docs/architect-use-case-wishlist)
- [Price Drop](https://academy.useinsider.com/docs/architect-use-case-price-drop)
- [Back in Stock](https://academy.useinsider.com/docs/architect-use-case-back-in-stock)
- [Ancillary Upsell](/docs/architect-use-case-ancillary-upsell)
- [Payment Reminder](/docs/architect-use-case-payment-reminder)
- [Return Flight](/docs/architect-use-case-return-flight)
- [Check-in Reminder](/docs/architect-use-case-check-in-reminder)
- [Custom use cases](https://academy.useinsider.com/docs/custom-use-cases)

## Related

- [Architect Use Case: Cart Abandonment](/architect-cart-abandonment.md)
- [Architect Use Case: Browse Abandonment](/architect-browse-abandonment.md)
- [Architect Use Case: New User Registration](/architect-new-user-registration.md)
- [Architect Use Case: Welcome/Onboarding](/architect-welcome-onboarding.md)
- [Architect Use Case: Cross-Selling](/architect-cross-selling.md)
- [Architect Use Case: User Reactivation (Win-back)](/architect-user-reactivation-win-back.md)
- [Architect Use Case: Post-Purchase](/architect-post-purchase.md)
- [Architect Use Case: Replenishment](/architect-replenishment.md)
- [Architect Use Case: First Time Buyer to Repeat](/architect-first-time-buyer-to-repeat.md)
- [Architect Use Case: Birthday](/architect-birthday.md)
- [Architect Use Case: Lead Generation](/architect-lead-generation.md)
- [Architect Use Case: Install](/architect-install.md)
- [Architect Use Case: Uninstall](/architect-uninstall.md)
- [Architect Use Case: Form Abandonment](/architect-form-abandonment.md)
- [Architect Use Case: App Download](/architect-app-download.md)