---
title: "Architect Starter Elements"
slug: "architect-starter-elements"
description: "A starter element helps you start building your journeys. It can be a user action or an attribute that matches users to a segment or rule that lets them into your journey. "
tags: ["architect starter", "on attribute change", "on back in stock", "on dynamic date", "on event starter", "on past behavior", "on price drop", "on website visit", "user website action"]
updated: 2026-01-08T09:15:51Z
published: 2026-01-08T09:15:51Z
canonical: "academy.insiderone.com/architect-starter-elements"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Architect Starter Elements

A starter element helps you start building your journeys. It can be a user action or an attribute that matches users to a segment or rule that lets them into your journey.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Jan%2008%2012-13-47.png)

You can use one of the following starters to take your users into the journey:

- [On Event](https://academy.useinsider.com/docs/on-event)
- [On Attribute Change](https://academy.useinsider.com/docs/on-attribute-change)
- [User Website Action](https://academy.useinsider.com/docs/user-website-action)
- [On Past Behavior](https://academy.useinsider.com/docs/what-is-on-past-behavior)
- [On Dynamic Date](https://academy.useinsider.com/docs/dynamic-date)
- [On Price Drop](https://academy.useinsider.com/docs/on-price-drop)
- [On Back in Stock](https://academy.useinsider.com/docs/on-back-in-stock)

## Comparison of Starters

Starter elements enable marketers to create marketing journeys for various use cases. With their unique properties, they provide a wide range of possible combinations. The table below displays "when to use" tips and use cases for each starter element.

| Starters | When to Use | Use Cases |
| --- | --- | --- |
| [On Past Behavior](https://academy.useinsider.com/docs/what-is-on-past-behavior) | Takes in users based on their past events. This starter is not real-time. | [Win Back](https://academy.useinsider.com/docs/user-reactivation-win-back), Targeting Users in Predictive Segments (Likely to Purchase, VIP) |
| [On Event](https://academy.useinsider.com/docs/on-event) | Takes in users in real time when an event has happened. | [Welcome](https://academy.useinsider.com/docs/welcome-onboarding), [Cart](https://academy.useinsider.com/docs/cart-abandonment)/[Browse Abandonment](https://academy.useinsider.com/docs/browse-abandonment), [Lead Generation](https://academy.useinsider.com/docs/lead-generation-use-cases) |
| [User Website Action](https://academy.useinsider.com/docs/user-website-action) | Takes in users based on their actions collected from OnSite. | [Web User Registration](https://academy.useinsider.com/docs/new-user-registration), Page Visit Follow Ups |
| [On Dynamic Date](https://academy.useinsider.com/docs/dynamic-date) | Takes in users before, on, or after a date connected to the user. | [Birthday](https://academy.useinsider.com/docs/birthday), Flight Reminder, Subscription Expiration |
| [On Attribute Change](https://academy.useinsider.com/docs/on-attribute-change) | Takes in users in real time when their attribute changes to a certain value (from an empty value or a certain value). | User Scoring, Opt-in Change |
| [On Price Drop](https://academy.useinsider.com/docs/on-price-drop) | Takes in users in real time when the price of an item they viewed or purchased has dropped. | [Price Drop](https://academy.useinsider.com/docs/architect-use-case-price-drop), Payback, Wishlist Price Drop |
| [On Back in Stock](https://academy.useinsider.com/docs/on-back-in-stock) | Takes in users in real time when an item they viewed or purchased has restocked. | [Back in Stock](https://academy.useinsider.com/docs/architect-use-case-back-in-stock), Wishlist Back in Stock |

## Related

- [Architect Journey Starter: On Event](/architect-journey-starter-on-event.md)
- [Architect Journey Starter: On Attribute Change](/architect-journey-starter-on-attribute-change.md)
- [Architect Journey Starter: User Website Action](/architect-journey-starter-user-website-action.md)
- [Architect Journey Starter: On Past Behavior](/architect-journey-starter-on-past-behavior.md)
- [Architect Journey Starter: On Dynamic Date](/architect-journey-starter-dynamic-date.md)
- [Architect Journey Starter: On Price Drop](/architect-journey-starter-on-price-drop.md)
- [Architect Journey Starter: On Back in Stock](/architect-journey-starter-on-back-in-stock.md)