---
title: "Architect Journey Starter: User Website Action"
slug: "architect-journey-starter-user-website-action"
description: "Trigger an Insider One Architect journey in near real time when a website visitor matches a chosen segment or rule with User Website Action"
tags: ["architect user website action", "on website visit", "user website action starter"]
updated: 2026-08-19T12:15:04Z
published: 2026-08-19T12:15:04Z
canonical: "academy.insiderone.com/architect-journey-starter-user-website-action"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Architect Journey Starter: User Website Action

User Website Action, commonly called a real-time website behavior trigger, consists of the Segments and Rules tabs. You can use all InOne segments and rules in this starter. Whenever a user matches the segment(s) and rule(s) you select, they will enter the journey.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Feb%2012%2023-17-30.png)

This article explains the following:

- [Tips and tricks](/docs/architect-journey-starter-user-website-action#tips-and-tricks)
- [Use cases](/docs/architect-journey-starter-user-website-action#use-cases)
- [Requirements](/docs/architect-journey-starter-user-website-action#requirements)

The User Website Action starter works every minute. This means that when a user matches the selected segment and rule, they will enter the journey after one minute.

This starter works **only** on the **website**. To trigger users based on their segment in a mobile app or any other platform, use [On Event](https://academy.insiderone.com/docs/architect-journey-starter-on-event), [On Attribute Change](https://academy.insiderone.com/docs/architect-journey-starter-on-attribute-change), or [On Past Behavior](https://academy.insiderone.com/docs/architect-journey-starter-on-past-behavior) starters. However, rules are **not** **available** to use in [On Past Behavior](https://academy.insiderone.com/docs/architect-journey-starter-on-past-behavior).

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Dec%2029%2012-13-48.png)

Segments

You can’t use **Homepage view** and **mobile open events** in the User Website Action starter without selecting a rule.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Feb%2012%2023-22-13.png)

Rules

## Tips and tricks

Consider the following items before creating a journey with this starter element.

- If you don’t want to use a segment, you can proceed without selecting one. You need to choose a rule to save this starter.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Feb%2012%2023-22-53.png)
- You can also have a **custom segment** and a **custom rule**. They need to be ready before you select them in the starter.
- You can **combine** multiple segments and rules.
- Users should come to the website and meet the **starter** **condition** to enter the journey through this starter.

The "purchase count" and "last purchase amount" segments work when there has been **at least one purchase**. You should **not** set purchase count = 0 or last purchase amount = 0.

## Use cases

With the User Website Action starter, you can:

- Target users who are likely to churn,
- Target users who visited the cart page and have items in their cart,
- Target users whose average order value is 100,
- Target users who logged in and are interested in a category when the weather is rainy.

## Requirements

Before creating a journey with this starter element, ensure you have completed the following requirements.

- [Insider Tag integration](/v1/docs/insider-tag-integration) should be completed.
- Insider One should map out your website.

## Related

- [Architect Journey Starter: On Event](/architect-journey-starter-on-event.md)
- [Architect Journey Starter: On Attribute Change](/architect-journey-starter-on-attribute-change.md)
- [Architect Journey Starter: On Past Behavior](/architect-journey-starter-on-past-behavior.md)
- [Architect Journey Starter: On Dynamic Date](/architect-journey-starter-dynamic-date.md)