---
title: "Custom Architect Use Cases"
slug: "architect-custom-use-cases"
updated: 2026-01-21T09:40:39Z
published: 2026-01-21T09:40:39Z
canonical: "academy.insiderone.com/architect-custom-use-cases"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Custom Architect Use Cases

In this guide, we have explained some of the most frequently used digital marketing strategies and provided journey ideas for different verticals.

Once the required integrations are completed, you can run even more comprehensive and customized journeys with Architect, such as the following examples.

1. You can create a journey to [send unique coupon codes](https://academy.useinsider.com/docs/coupon-lists) to your users. When users sign up for your **website** or **mobile** **application**, you can send an [email](https://academy.useinsider.com/docs/email-overview) with a unique coupon code. If the user does not make any purchase, you can keep communicating with the user through an [SMS](https://academy.useinsider.com/docs/sms-overview)**,** reminding them of the coupon code. This journey would require you to implement the following:

- [Web SDK integration](https://academy.insiderone.com/docs/insider-web-sdk-integration-guide) to pass a user's email, phone number, and consent information to receive marketing messages and share an identifier for the user.
- [Mobile SDK Integration](https://academy.useinsider.com/docs/developer-guide-mobile-app) to track the user on the mobile application.
- [Upsert User Data API](https://academy.useinsider.com/docs/upsert-user-data-api) Integration to share an identifier and to pass the coupon codes from your end.

2. You can **connect offline** to **online** and segment your users based on their offline actions. When a user purchases in a physical store, you can send an **email** to thank your user and share similar products they might be interested in. If they do not take any action on the Email, you can send an [SMS](https://academy.useinsider.com/docs/sms-overview) with your current SMS Provider that promotes the upcoming deals via [Call an API](https://academy.useinsider.com/docs/architect-call-an-api). Once they visit your website and make a purchase, you can have this user in the **custom** **audience** you create on [Facebook](https://academy.useinsider.com/docs/architect-facebook-custom-audiences) and target them with different or similar content to encourage them to return to your website. Such a journey would require you to implement:

- [Upsert User Data API](https://academy.useinsider.com/docs/upsert-user-data-api) to pass the **offline purchase information** and an identifier such as email or phone number.
- [Web SDK integration](https://academy.insiderone.com/docs/insider-web-sdk-integration-guide) to pass the user's email, phone number, and consent information to receive marketing messages and the same identifier.
- [Call an API](https://academy.useinsider.com/docs/architect-call-an-api) to trigger an SMS using your outsourced provider.
- [Facebook Integration](https://academy.useinsider.com/docs/integration-guides-facebook-custom-audiences-integration) to pass the user's email and consent information.

3. You can target your users **across** **platforms** with **omni-channel journeys**. This means you can reach out to your users through **web** **push** **notifications**, **app** **push** **notifications**, **email**, **SMS**, **Facebook,** **on-site** **personalizations**, or any data on your **call c****enter** and **o****ffline s****tores**. Having all of the channels available on Architect enables you to have journeys with sophisticated user tracking and a unification system and to design your journeys any way you want to deliver an all-inclusive experience. The integrations required for such advanced journeys might differ depending on your channels.

Your title goes hereShould you have any other customized use cases you want to implement with Architect, please consult the Insider One team for further discussion.