---
title: "Architect Channel: SMS Analytics"
slug: "architect-channel-sms-analytics"
description: "Architect channel SMS analytics"
tags: ["architect sms", "journey sms", "journey sms analytics"]
updated: 2026-09-23T19:15:58Z
published: 2026-09-23T19:15:58Z
canonical: "academy.insiderone.com/architect-channel-sms-analytics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Architect Channel: SMS Analytics

**Suggested Reading**: [Architect Channel On-Site](https://academy.insiderone.com/docs/architect-onsite), [Architect Channel: Use On-Site](https://academy.insiderone.com/docs/architect-using-on-site-channel), [On-Site Channel Analytics](/docs/on-site-channel-statistics).

## On-Site Analytics

You can evaluate each On-site (element) you add to your journey flow while it is running.

You can create on-site campaigns on **three** device types. All related metrics are combined regardless of the device type. You can also view metrics individually, with a breakdown by device type.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/3bd1e2e3-b721-49d8-89a1-d71329feecbd%20(1).png)

You can see **Impression**, **Click**, **Click-through Rate**, **Conversions**, **Conversion Rate**, **and Revenue metrics, along with** their trends.

## Live Stats

After the journey is launched, you can view the analytics of each element directly on the canvas. For more information on the available metrics and their descriptions, refer to [Live Statistics.](https://academy.insiderone.com/docs/journey-live-stats)

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/18b9f58f-8ff6-470f-9153-993724686961.png)

## Related

- [Architect Channel: Tips & Tricks for SMS](/architect-channel-tips-and-tricks-for-sms.md)
- [Architect Channel: SMS Glossary](/architect-channel-sms-glossary.md)
- [Architect Channel: Using SMS](/architect-using-sms.md)
- [Architect Channel: SMS Opt-out Options](/architect-sms-opt-out-options.md)
- [Architect Channel: What is SMS Opt-out?](/architect-sms-opt-out.md)