---
title: "Architect Channel: Google Ads Analytics"
slug: "architect-channel-google-ads-analytics"
description: "Explains how to track Google Ads journey performance in Architect using Arrived, Reachable, and Dropped metrics based on email or phone data matchability."
tags: ["google ads customer match", "journey google ads analytics"]
updated: 2025-11-13T19:06:51Z
published: 2025-11-13T19:06:51Z
canonical: "academy.insiderone.com/architect-channel-google-ads-analytics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Architect Channel: Google Ads Analytics

After you launch your journey, you can see Arrived, Reachable, and Dropped figures on the [Google Ads](https://academy.useinsider.com/docs/architect-channel-google-ads-customer-match) element on the canvas.

- **Arrived** displays the number of users who have arrived at the Google Ads element.
- **Reachable** displays the number of reachable users on Google, who have an email address or phone number based on your matching attribute selection.
- **Dropped** displays the number of unreachable users on Google Ads.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image(55).png)

## Related

- [Architect Channel: Google Ads Customer Match](/architect-channel-google-ads-customer-match.md)
- [Architect Channel: Google Ads Troubleshooting & FAQ](/architect-channel-google-ads-troubleshooting-faq.md)
- [Architect Channel: Google Ads Integration](/architect-channel-google-ads-integration.md)
- [Architect Channel: Using Google Ads](/architect-channel-using-google-ads.md)