---
title: "App Frames Campaign-Level Analytics"
slug: "app-frames-campaign-level-analytics"
description: "Covers App Frames campaign analytics, including filters, conversion and revenue metrics, element clicks, variant performance, and data report exports."
updated: 2026-07-30T14:49:15Z
published: 2026-07-30T14:49:15Z
canonical: "academy.insiderone.com/app-frames-campaign-level-analytics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# App Frames Campaign-Level Analytics

Each campaign has its own analytics page. You can filter analytics by **date range**, **goal**, **report type** (View-Through or Click-Through), and **platform** (iOS, Android, or both). You can also **export** results as reports.

At the top of the page, summary metrics display **Users**, **Conversion Rate**, **Total Clicks**, and **Revenue**.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot at Jul 29 13-18-38.png)

- **Users**: The number of unique users who viewed your campaign.
- **Conversion Rate**: The percentage of conversions to the impressions.
  - **Conversions**: The number of successful goal accomplishments.
- **Total Clicks**: The total number of times that the users clicked the links in your campaign.
- **Revenue**: The total value of the purchases made via your campaigns.

Below the summary, the analytics page includes the Performance by Conversions chart for the selected metric, grouped by day, week, or month, with variant breakdowns.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot at Jul 29 13-05-52.png)

The Performance by Elements shows the number of clicks each element received.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/✅ Container(4).png)

In the last section, the Variant Metrics table displays each variant's performance on the selected metrics.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/✅ Container(5).png)