---
title: "Tracked Events"
slug: "app-cards-tracked-events"
description: "Explains the tracked message view and message click events in the App Cards campaigns."
updated: 2026-03-31T12:39:51Z
published: 2026-03-31T12:39:51Z
canonical: "academy.insiderone.com/app-cards-tracked-events"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracked Events

The following events are tracked by default in your App Cards campaigns.

- **Message View:** This event represents when the message has been viewed (i.e., read) by the user. The view data will be provided by the customer and sent to us.
- **Message Click**: This event is triggered when the user clicks on the message. Insider One will use it to generate analytics accordingly. Click tracking also covers custom elements inside the message.

For example, if you want to segment those who received a message but did not read it, you can simply use the Message View event in your segments.

## Related

- [App Cards Campaign-Level Analytics](/app-cards-campaign-level-analytics.md)
- [App Cards](/app-cards.md)