---
title: "App Cards Campaign-Level Analytics"
slug: "app-cards-campaign-level-analytics"
updated: 2026-03-31T12:39:46Z
published: 2026-03-31T12:39:46Z
canonical: "academy.insiderone.com/app-cards-campaign-level-analytics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# App Cards Campaign-Level Analytics

Once you launch your app card, you can monitor its performance via campaign-level analytics.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot at Mar 31 15-36-36.png)

## Metrics

You can track the following metrics on this dashboard.

- **Impressions**: The number of times that the users viewed your campaigns.
- **Clicks**: The number of times that the users interacted with your variants.
  - **Click-through Rate**: The percentage of the Clicks to the Impressions.
- **Conversion Rate**: The percentage of the Conversions to the Impressions.
  - **Conversions**: The number of goal completions that occurred within the defined duration after the message was viewed during the given date range.
- **Revenue**: The total value of the Purchases made via your variants.

## Performance by Metrics

You can compare the performance of variants based on impressions and conversion metrics.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot at Mar 31 15-37-02.png)

## Performance by Elements

Performance by Elements is the number of Clicks to each element in your message design.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot at Mar 31 15-37-20.png)

## Variant Metrics

You can view a full metrics breakdown for each variant, along with related campaign elements such as images.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot at Mar 31 15-37-38.png)

## Filters and exports

You can filter the analytics based on **date range**, **goals**, **report type**, and platform.

You can export campaign analytics, including clicks.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot at Mar 31 15-38-01.png)

The system provides the read/unread status for each message. This allows you to differentiate message states and implement corresponding UI or logic in your apps.

You can use the read/unread information for various use cases as follows:

- Displaying visual indicators (e.g., "new" badge for unread messages)
- Showing unread message count as a badge on the inbox icon or tab
- Prioritizing unread content at the top of the inbox

## Related

- [App Cards](/app-cards.md)
- [Tracked Events](/app-cards-tracked-events.md)