--- title: "Add Unsubscribe Pages into Emails" slug: "adding-unsubscribe-pages-into-emails" updated: 2026-05-22T14:20:17Z published: 2026-05-22T14:20:17Z canonical: "academy.insiderone.com/adding-unsubscribe-pages-into-emails" --- > ## Documentation Index > Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt > Use this file to discover all available pages before exploring further. # Add Unsubscribe Pages into Emails Once you [create your Unsubscribe Pages](https://academy.useinsider.com/docs/creating-unsubscribe-pages), you can add them to your email campaigns while designing them in the [Drag & Drop Editor](https://academy.useinsider.com/docs/email-drag-drop-editor). This guide explains how to: - [Add unsubscribe pages](/docs/adding-unsubscribe-pages-into-emails#add-unsubscribe-pages) - [Add custom unsubscribe pages in HTML editor](/docs/adding-unsubscribe-pages-into-emails#add-custom-unsubscribe-pages-in-html-editor) - [Change the selected unsubscribe page](/docs/adding-unsubscribe-pages-into-emails#change-the-selected-unsubscribe-page) To use custom unsubscribe pages, you need to create all the steps needed for the respective page type: - Global unsubscribe, global unsubscribe confirmation, and resubscribe for Global Unsubscribe - Subscription preferences center and subscription preferences confirmation for Unsubscribe Preferences > It is recommended to not make changes on the unsubscribe, resubscribe, and submit buttons for these buttons to keep their functions. ## Add Unsubscribe Pages To add the unsubscribe pages to your emails: 1. Go to the Drag & Drop editor. 2. Drag and drop the Unsubscribe block where you want to insert the unsubscribe link. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Mar%2028%2014-05-57.png) 3. Select the page type you want to add, select one of the templates you created, and click the **Select and Continue** button. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1698412984367.png) 4. Make sure to select one template from each and click the **Select and Continue** button. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1698413047854.png) 5. Once the unsubscribe link is inserted, you can customize it per your email design. You can change its font properties, color, and position. > - When customizing the text, make sure you **insert** your desired unsubscribe text where the **existing unsubscribe text is located**. Based on your use case, you can add plain text before and/or after the custom unsubscribe text. > - Once your text is in place, open the HTML view of the block to confirm the required unsubscribe tags (the necessary parameters) are present. These tags are {{ins-global-unsubscribe-link}} for **Global Unsubscribe** and {{ins-preferences-unsubscribe-link}} for the **Preference Center**, and they allow the unsubscribe template to be read from your email template. If they're missing, the unsubscribe link won't work correctly. > - Always **verify** the unsubscribe tags in the HTML view before saving your design. > - The unsubscribe block connects your email to the unsubscribe page you select. If you **delete** the default unsubscribe text directly from the block, the unsubscribe page can **no longer be linked** to your template, leaving an empty block in your design. To resolve this, either **undo** your last action to restore the unsubscribe text or **delete** the unsubscribe block entirely. When this happens, you'll see the following message in the editor. > > ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-20260521-181916.png) ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Mar%2028%2014-11-41.png) Your title goes hereIf a recipient who is already unsubscribed clicks the custom global unsubscribe link again, they will see the global unsubscribe confirmation page with the button to **Resubscribe** instead of the unsubscribe option again.  ## Add Custom Unsubscribe Pages in HTML Editor To add custom unsubscribe pages to your email, you create via HTML Editor: 1. Go to the **Design** step of your email. 2. Click the **Add Unsubscribe Link** button at the bottom of the page. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Jan%2016%2014-54-51.png) 3. Select the page type and click the **Select and Continue** button. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Jan%2016%2014-55-51.png) 4. Select a template and click the **Select and Continue** button. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Jan%2016%2014-56-47.png) 5. Select the confirmation template and click the **Select and Continue** button. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Jan%2016%2014-57-36.png) 6. Select the resubscribe page and click the **Apply** button. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Jan%2016%2014-58-25.png) Once the unsubscribe page is added, you will see it in your HTML and the preview. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Jan%2016%2014-59-11.png) ## Video: Add unsubscribe pages to emails See below for a step-by-step video showing how to add unsubscribe pages to your emails. [Embedded content](https://insidethebox.wistia.com/embed/iframe/51t4stt3sh) --- ## Change the Selected Unsubscribe Page If you want to use another template: 1. Select the unsubscribe block in your email and click the **Change Template** button. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Mar%2028%2014-14-03.png) 2. Select a template and click the **Select** button to proceed. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Mar%2028%2014-15-16.png) ## Video: Change unsubscribe pages in emails See below for a step-by-step videos showing how to change the unsubscribe pages in your emails. [Embedded content](https://insidethebox.wistia.com/embed/iframe/72r9fv5wkh) ## ## Related - [Unsubscribe Pages Listing Page](/unsubscribe-pages-listing-page.md) - [Create Unsubscribe Pages](/create-unsubscribe-pages.md)