---
title: "Add an Element to Lead Collection"
slug: "add-an-element-to-lead-collection"
description: "Covers adding elements to a Lead Collection template via Add Elements, including Policy, Regular Input, Phone Number, Name, and Surname Input options."
tags: ["lead collection ", "lead collection campaign"]
updated: 2026-08-05T13:38:37Z
published: 2026-08-05T13:38:37Z
canonical: "academy.insiderone.com/add-an-element-to-lead-collection"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Add an Element to Lead Collection

While [designing](/v1/docs/design-a-web-template), you can add elements to Lead Collection templates as needed via the **Add Elements** option.

Click on an element on the left bar or hover over the template, and click on the **(+) plus** button on your template to add elements. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/plusbuttonadd.png)

You will see a list of elements. You can select the type of element you want to add and click the **Add** button. ![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/addelements2.png)

In addition to the text, image, countdown, and button elements, **Add Elements** lets you add the following to your lead collection templates.

| Element | Function |
| --- | --- |
| Policy | Adds any policy |
| Regular Input | Adds another input box for any information you want to ask your users |
| Phone Number | Asks for user's phone number with country codes |
| Name Input | Asks for user's name |
| Surname Input | Asks for user's surname |

> [!NOTE]
> Keep in mind that generic/custom inputs are not equivalent to typed lead inputs. For example, phone use cases should use the dedicated phone element.

> If your company obtains your users' consent in compliance with the **local regulations**, make sure to pass the GDPR opt-in field to Insider. If you want to **stop** collecting and processing the data of an identified user, GDPR opt-in field should have the *false* value. Insider cannot be held liable if these obligations are not fulfilled and reserves the right to seek compensation from your company.

## Related

- [Use Cases to Collect Leads](/use-cases-to-collect-leads.md)
- [Create a Web Template Campaign](/create-a-web-template-campaign.md)
- [Design a Web Template](/design-a-web-template.md)