---
title: "Add an Alt Text"
slug: "add-an-alt-text"
description: "Covers Add an Alt Text, explaining how to write image descriptions for SEO and accessibility, with a recommended limit of 125 total characters to use."
tags: ["alt attributes", "alt descriptions", "alternative text", "boost SEO", "template settings", "web template"]
updated: 2026-01-06T14:44:43Z
published: 2026-01-06T14:44:43Z
canonical: "academy.insiderone.com/add-an-alt-text"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Add an Alt Text

Alt-Text (alternative text), also known as "alt attributes" or “alt descriptions," is used within an HTML code to describe the appearance and function of an image on a page. It helps you boost SEO by providing search engines with additional information about what is on a particular page.

Alt-text is also important when browsers cannot load a page properly, and images are not displayed. In place of images, the website will display alt-text that describes the image's content. If the alt-text is not set, the user will have no idea what the image looks like, leading to a poorer user experience.

To add alt-text:

1. While [designing](/v1/docs/design-a-web-template) a template, upload an image. After uploading, the alt-text feature will be displayed on the right side.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/Screenshot%20at%20Sep%2008%2007-57-31.png)

2. Write the description of the image with specific keywords. To write good alt-text:

- It is recommended that it contain no more than 125 characters.
- Use keywords related to the image.
- If your image is of a specific product, include both the full product name and the product ID in the text so it can be found more easily.

> [!NOTE]
> Remember that the alt-text is about the image you have uploaded. If you replace the image, you should change the text.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/alt.gif)

> [!NOTE]
> The text is not displayed to the visitor on the webpage. Your alt-text is written into the HTML source code of your webpage. You can edit the text at any time via Action Builder.