---
title: "Add a Campaign Variant"
slug: "add-a-campaign-variant"
description: "Covers adding a campaign variant to a Web Template, either by choosing an existing variant or adding a new one from the Template Library consistently."
tags: ["add a new variant", "web template"]
updated: 2026-08-05T09:42:33Z
published: 2026-08-05T09:42:33Z
canonical: "academy.insiderone.com/add-a-campaign-variant"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Add a Campaign Variant

You can add a variant to your Web Templates campaign in two different ways:

## Choose an existing variant

You can add an existing variant that you previously created to your campaign. Click the **Choose an existing variant** button and search for the variant by name in the Design step.![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1739183976108.png)

## Add a new variant

You can add a new variant to your campaign. Click the **Add a new variant** button in the Design step.

> [!NOTE]
> If you want to add a new variant to your campaign, you can only use the relevant templates that are available in the Template Library. For instance, you cannot combine a Lead Collection template with a Side Coupon Menu in the same campaign.

![](https://cdn.document360.io/c6df4583-da94-4cb2-bb8a-be0cbdd11109/Images/Documentation/image-1739187599935.png)

## Related

- [Design a Web Template](/design-a-web-template.md)
- [Segment a Web Template](/segment-a-web-template.md)
- [Define Rules for a Web Template](/define-rules-for-a-web-template.md)
- [Configure Goals for a Web Template](/configure-goals-for-a-web-template.md)
- [Launch a Web Template](/launch-a-web-template.md)